Vice President, Direct Marketing

About the role

The VP-Direct Marketing leads an integrated, audience-first direct marketing fundraising program at HFHI, focusing on growing small individual giving (gifts under $10K) and deepening supporter engagement. This role reports to the Chief Development Officer and serves as a thought-leader in shaping the future of fundraising and supporter engagement.

Responsibilities

• Lead all aspects of the Direct Marketing department, including strategy, execution, and performance across multiple channels.
• Oversee the entire direct marketing portfolio, including direct mail, telemarketing, digital fundraising, monthly giving, and other emerging channels, while driving greater integration across donor touchpoints.
• Develop long-term growth and transformation plans for the direct marketing program, including evaluation of potential international expansion opportunities, new fundraising channels, and investments in technology, data, and operational capabilities.
• Serve as a strategic thought partner to the Resource Development team, helping to shape the future of fundraising through audience-centric strategies, digital innovation, donor lifecycle management, and integrated supporter engagement.
• Foster an inclusive, people-first environment where all voices are welcome, motivating a diverse, high-performing team of professionals to excel with a strong commitment to continuous improvement, learning, change adoption, talent development, and results orientation.
• Partner and collaborate with cross-functional leaders and key stakeholders globally, including affiliates, the Global Funding Network, and external agency partners, to balance competing priorities, align shared goals, and identify resourcing and engagement opportunities that advance Habitat's mission, priority programs, and transformation initiatives across the federated network.

Requirements

• 10+ years of progressively responsible leadership experience in direct response fundraising, direct marketing, direct-to-consumer marketing, or comparable customer acquisition and retention disciplines.
• Demonstrated leadership experience managing multi-channel fundraising or marketing programs, including direct mail, digital fundraising, telemarketing, social media, donor/customer retention, and lifecycle marketing strategies.
• Experience leading fundraising or marketing programs generating $50M+ in annual revenue.
• Experience in nonprofit fundraising, direct response marketing, or agency leadership serving nonprofit organizations.
• Experience working in federated, chapter-based, franchise, or highly matrixed organizations.
• Experience leading digital transformation initiatives.
• Experience growing monthly giving and mid-level donor programs.
• Experience implementing data-driven segmentation, personalization, automation, or AI-enabled fundraising and marketing capabilities.

Qualifications

Preferred Requirements: Master's Degree preferred.

Skills

Strong strategic thinking, relationship management, and highly influential, yet humbly persuasive communication skills.

Benefits

HFHI offers a competitive, comprehensive benefits package that varies by country and typically includes vacation leave, sick leave, personal days, health insurance options, retirement plan contributions and life insurance.

Pay

The actual salary offered for this role will be based on a variety of factors, including location, internal equity and the candidate’s qualifications and professional experience.

Schedule

Staff hired on a hybrid basis in the United States near Atlanta, Georgia / Washington, DC and Americus, GA, are required to report to the office on Tuesdays.