Vice President, Digital Product Management

About the role

We are seeking a Vice President, Digital Product Management to lead the strategy, execution, and performance of our digital product portfolio. The role requires a clear mandate to drive outsized growth across our digital channels, including mobile, web, kiosk, loyalty, and emerging AI-powered experiences.

Responsibilities

• Drive measurable growth across digital channels, including revenue, mix, frequency, conversion, and guest lifetime value
• Establish clear KPIs and accountability for digital performance across all product surfaces
• Identify and unlock new growth levers across ordering, personalization, loyalty, and guest engagement
• Define and execute a cohesive product strategy across mobile app, web, kiosk, and loyalty platforms
• Prioritize ruthlessly based on business impact and guest value
• Ensure fast, high-quality delivery of scalable, reliable, and intuitive digital experiences
• Partner deeply with Marketing to bring campaigns, promotions, and lifecycle strategies to life through digital channels
• Collaborate with Culinary to translate menu innovation and LTOs into compelling digital experiences that drive demand and attachment
• Align tightly with Engineering to ensure shared ownership, speed, and execution discipline
• Break down silos and drive a single, unified approach to delivering growth
• Develop and lead a best-in-class product management team
• Instill a culture of accountability, ownership, and outcomes over activity
• Elevate product management standards across discovery, prioritization, and delivery
• Leverage data and AI to accelerate growth
• Use data, experimentation, and guest insights to continuously optimize performance
• Embed personalization and intelligent decisioning across digital experiences
• Partner with Data and AI teams to translate insights into action at scale

Requirements

• 15+ years of experience in digital product management, with senior leadership responsibility
• Proven track record of driving meaningful growth through digital channels in consumer-facing businesses, ideally in the hospitality and restaurant industries
• Deep experience partnering with Marketing, Engineering, and cross-functional stakeholders to deliver business outcomes
• Strong understanding of digital commerce, customer lifecycle, and conversion optimization
• Experience leveraging data and AI to drive product decisions and innovation
• Ability to operate as both a strategic leader and hands-on operator

Qualifications

• Operates with a strong sense of ownership and accountability for results
• Highly collaborative, with the ability to influence across functions and levels
• Direct, decisive, and focused on outcomes
• Buils trust through transparency and execution
• Relentless focus on improving both guest and team member experiences

Skills

• Strategic thinking and execution
• Data-driven decision making
• Collaborative leadership
• Customer-centric approach
• Technical acumen

Benefits

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance
• Employer Paid Life and Disability Insurance
• 401k Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts
• Development and Growth Opportunities

Pay

$255,793.75 - $342,606.25

Schedule

Full-time

About Shake Shack

Founded by Danny Meyer, Shake Shack is dedicated to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without any discrimination based on race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.