Vice President, Digital Marketing - Focus Features

Job Description

Focus Features is seeking a VP, Digital Marketing to lead the strategy and execution of digital campaigns across our theatrical slate. This individual will bring deep expertise across the digital ecosystem, including the development of creative strategy and asset development, social management, platform innovation, emerging technologies, influencer partnerships, and digital media.

The role requires a proven track record of driving innovative, high-impact campaigns that break through, drive awareness, and deliver earned media. The VP, Digital Marketing will be a strategic thinker who can solve complex challenges, identify new opportunities, and continuously evolve the studio’s digital marketing approach.

Responsibilities

• Own the end-to-end digital marketing strategy for Focus Features’ theatrical slate, from long-lead positioning while in production through post-release, ensuring each campaign is creatively distinctive and results-driven.
• Serve as the lead digital strategist, shaping platform strategy, creative approach, and campaign architecture in partnership with marketing leads, publicity, research, creative, and media teams.
• Act as a key digital liaison to filmmakers, talent, and external partners, helping shape authentic and collaborative digital storytelling.
• Oversee all campaign digital tactics, activations, asset development, talent-first content, influencer events, websites, banners, and strategic partnerships.
• Lead, mentor, and inspire a high-performing digital marketing team, setting clear expectations, fostering creative excellence, and building a collaborative, accountable culture.
• Champion innovation and experimentation across platforms, formats, and technologies.
• Strong familiarity with the RFP process, and the selection of and management of agency partners to execute our campaigns.
• Work closely with international and home entertainment counterparts to coordinate digital strategy for each release.
• Create innovative, first-to-market programs with platforms that maximize ROI and earned media potential.

Qualifications

• Basic Requirements:
• 10+ years of experience in a marketing position working specifically with TV and Theatrical motion pictures (in-house or agency).
• Extensive experience in managing teams both in-house and vendors.
• Desired Characteristics:
• Strong written and communication skills.
• Demonstrated leadership skills with experience effectively leading and managing a team.
• Must be able to cultivate strong internal and external relationships.
• Ability to work in a fast, dynamic environment, and with competing priorities.
• Experience working directly with filmmakers and creative vendors.
• Proven broad knowledge of media landscape and competitive set.
• Passion for film and a deep understanding of storytelling.
• Additional Requirements:
• Bachelor's degree or equivalent relevant experience.
• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Company Description

Focus Features (www.focusfeatures.com) acquires and produces specialty films for the global market, and holds a library of iconic movies from fearless filmmakers. Our mission: to make a lasting impact on global audiences by creating the home for artists to share distinctive stories that inspire human connection.

Focus Features is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.