Vice President, Customer Insights & Engagement Lead
Position Summary
The Vice President, U.S. Customer Insights & Engagement is a senior commercial leader responsible for shaping how Bristol Myers Squibb engages with healthcare professionals (HCPs) across the U.S., leveraging both personal and digital channels. This executive partners closely with U.S. Business Unit and brand leads to identify strategic opportunities, serving as a trusted advisor in developing commercial strategies and building the capabilities required for success.
Key Responsibilities
Serve as a strategic advisor to U.S. Business Unit SVPs, understanding business priorities and challenges.
Lead BU-aligned customer insights teams, ensuring solutions are tailored to each BU while aligned with enterprise frameworks.
Collaborate with senior cross-functional leaders (Marketing, Market Access, Field Excellence, Medical, Digital) to align customer strategies and capability investments.
Translate business challenges into clear roadmaps for capability development, analytics integration, and engagement innovation.
Qualifications, Skills & Experience
15+ years of experience in commercial, marketing, or insights roles within the pharmaceutical, biotech, or healthcare industry.
Proven success influencing senior leaders and partnering with Business Unit heads to shape commercial strategy.
Deep expertise in customer insights, omnichannel engagement, commercial analytics, and AI-driven solutions within U.S. healthcare.
Strong leadership experience managing large, cross-functional or matrixed teams, including BU-specific resources.
Demonstrated ability to lead complex strategic initiatives and drive organizational change.
Bachelor’s degree required; MBA or advanced degree strongly preferred.
Exceptional critical thinking, problem-solving, and creative solution development skills.
Demonstrable results in team development, including recognition, feedback, and organizational design.
Highly adaptable mindset, balancing growth orientation with attention to detail and execution excellence.
Ability to build strong relationships with internal and external stakeholders, including all field-based customer-facing roles.