Vice President, Corporate Communications

About the Role

The Vice President, Corporate Communications, leads an integrated enterprise communications strategy that advances the company’s business priorities, increases teammate awareness and engagement, and protects and enhances the company’s brand with clients, business partners, industry stakeholders, and the media. This role is based in Charlotte, NC, and an in-office candidate is preferred.

Responsibilities

• Develop and lead a cohesive internal communications strategy that informs, engages, and aligns teammates with company priorities while amplifying culture.
• Serve as a trusted communications advisor to senior leadership, developing enterprise narratives, executive messaging, speeches, talking points, presentations, teammate communications, and external thought-leadership opportunities.
• Manage internal communications platforms and channels, ensuring content is timely, relevant, and effective.
• Lead the company’s media relations strategy and cultivate trusted relationships with influential industry, business, and trade media.
• Lead enterprise crisis communications and issues-management planning, including scenario preparation, stakeholder messaging, media response, executive counsel, and post-event evaluation.
• Lead communications for enterprise transformation, organizational change, and other major business initiatives.
• Develop and execute strategic media plans to align earned media, sponsored content, trade advertising, social channels, and other paid communications with the company’s corporate narrative and business priorities.
• Oversee the planning, placement, and performance of paid media campaigns in targeted industry media.
• Monitor industry media for coverage opportunities and stay ahead of trends relevant to the business.
• Establish an integrated communications measurement framework and executive dashboard.
• Champion the responsible use of AI, analytics, and workflow automation across internal and external communications.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 8+ years of progressive experience in corporate communications, with demonstrated ownership of internal communications strategy and experience managing cross-functional stakeholders.
• Expertise in both internal communications and media relations.
• Experience partnering with HR, Legal, Finance, or other shared-services functions in a matrixed organization is strongly preferred.
• Proven crisis and reputation-management experience.
• Track record of translating complex business issues into compelling stakeholder communications.
• Experience in insurance, financial services, or another regulated and relationship-driven industry is strongly preferred.
• Demonstrated fluency with communications analytics, media-intelligence platforms, generative AI, and workflow-automation tools.

Skills

• Strong network and experience working with media in the insurance or financial services sector.
• Exceptional writing, editing, and storytelling abilities with a strong grasp of brand voice and tone.
• Experience leading internal communication strategies in large, complex organizations.
• Ability to manage multiple projects, deadlines, and stakeholders with confidence and efficiency.
• Proficiency with internal communication platforms and tools, as well as media monitoring and PR platforms.

Benefits

At CRC Group, eligible full-time teammates enjoy access to medical, dental, vision, life, disability, and AD&D insurance; tax-advantaged savings accounts; and a 401(k) plan with company match. CRC Group also offers generous paid time off programs, including company holidays, vacation and sick days, new parent leave, and more. Eligible positions may also qualify for restricted stock units and/or a deferred compensation plan.