Vice President, Clinical Decision Support

About the role

This is a fully remote role. The Vice President, Clinical Decision Support is responsible for the strategic, editorial, and commercial leadership of the company’s clinical content portfolio, including Clinician's Brief, Plumb's Veterinary Drugs, and Standards of Care.

Responsibilities

• Own the P&L for Instinct's Clinical Content business, including revenue, margin, growth investments, and multi-year financial planning across Clinician's Brief, Plumb's Veterinary Drugs, and Standards of Care
• Pricing, packaging, and monetization strategy across subscriptions, institutional and enterprise accounts, sponsorship, licensing, and platform attach
• Set the commercial model for each brand and for the portfolio together
• Capital allocation across the portfolio with the financial discipline of a business unit leader. Decide where to invest, where to compound, where to protect the base, and where to hold
• Annual operating plan and forecast for the content business. Represent its performance, risks, and opportunities to the executive team and the board
• Partner with sales to drive subscriber growth and retention, attach across the platform, content-driven NRR, and audience expansion are the outcomes you own

Brand and Category Leadership

• Brand strategy and architecture across the portfolio. Steward decades of equity in Clinician's Brief, Plumb's, and Standards of Care, and decide where each brand sharpens, stretches, or extends into new formats and audiences
• Category positioning for Clinician's Brief, Plumb's, and Standards of Care. Define what excellence looks like in a veterinary clinical reference, and ensure Instinct sets that standard
• Portfolio strategy and prioritize investment across the brands. Decide which bets compound, which protect the base, and which open new ground, and sequence the work accordingly
• AI-forward strategy for our content assets executing on both AI strategies for our editorial process and our content products for the AI future ahead. Integrate clinical evidence, competitive context, practitioner needs, and category trends continuously into editorial, brand, and investment decisions
• Public face of Instinct's content business. Represent the portfolio with the veterinary profession, executive customers, the broader community, the press, and at the events that shape the category

Partnerships, Ecosystem, and Inorganic Growth

• Strategic partnerships and ecosystem relationships. Build durable relationships with reputable veterinary associations, leading academic programs, industry partners across pharma and distribution, and the contributors who define veterinary medicine
• Sponsorship, licensing, and co-publishing relationships across the portfolio. Evaluate and pursue inorganic growth where it strengthens the portfolio: content asset acquisitions, contributor network expansion, and strategic alliances that compound our position

Editorial Excellence and Operating Standard

• Hold the standard for editorial quality, integrity, and clinical authority as defined by team medical and editorial leaders. Solidify the best practices by which our content is commissioned, reviewed, and published
• Shape how Instinct uses AI to extend reach, deepen quality, and accelerate the work, while preserving the trust signals that make our content the reference clinicians choose first
• Create a deep bench of editorial expertise across the specialties our audiences depend on. Recruit topic leaders, cultivate the contributor network, and create the conditions for veterinary experts to do their best work with us
• Own the editorial scoreboard: content velocity and freshness, topic coverage and depth, engagement, and the clinical impact of the work

Platform and Go-to-Market Impact

• Make content the connective intelligence of the Instinct platform. Partner with Product and Technology so clinical content powers the EMR, ScribbleVet, Decision Support, and agentic workflows ahead
• Content-led growth across the Instinct portfolio. Use the content business to expand reach into ER and specialty, advanced general practice, and consolidators, and to deepen retention across the platform
• Set go-to-market strategy for the content portfolio. Decide how the brands show up to ER and specialty hospitals, advanced general practice, and consolidators, and direct Sales, Marketing, and Customer Experience execution against it
• Audience development as a strategic discipline. Treat our practitioner audience as the durable asset the business is built on, and lead the systems that grow, engage, and retain it

Organization and Craft

• Lead, coach, and grow the content organization. Honor decades of accumulated expertise on the team while raising the bar on how the work gets done and how careers develop here
• Hire and develop the next generation of editors, topic leaders, brand and audience leaders, and content product talent. Build the leveling, feedback, and growth systems that retain great people
• Run the operating system of a business unit: Annual operating planning, forecasting, performance management cadence, editorial rituals, written communication standards, and the connective tissue with Product, Engineering, Marketing, Sales, Finance, and Customer Experience

Who You Are

Must Haves:

• 10+ years of leadership in clinical reference, scientific publishing, analyst research, or comparable expert content businesses, with five or more years at the Senior Director, VP, or General Manager level
• Business unit leadership at scale. You have run a business or major segment with full P&L accountability, and you have a track record of growing revenue and margin while investing in long-term brand and product strength
• Early adopter and power user of AI tools, including familiarity with LLMs, agents, and AI first approaches to content development
• Direct experience leading a content business at scale, including ownership of editorial standards, contributor networks, structured content systems, and the practitioner trust signals that distinguish category-leading reference brands
• Brand stewardship at portfolio scale. You have led multi-brand strategy and architecture decisions and have a record of building or sustaining brands that define their category
• External category leadership. You are comfortable as the public voice of a business with industry, customers, press, and partners
• Multi-brand portfolio leadership. You have managed prioritization, sequencing, and trade-offs across more than one content line, brand, or audience, and you have made the hard calls about where to invest and where to hold
• A clear point of view on AI in editorial work. You understand where it changes the practice, what it does and does not replace, and how to lead an experienced team into that future without compromising trust or quality
• Genuine product and platform fluency. You partner credibly with engineering, product, and design leaders on architecture, taxonomy, and user experience trade-offs, and you treat content as a product that meets practitioners at the point of care
• Exceptional editorial judgment and an unwavering commitment to scientific integrity. Deep familiarity with clinical reference, legal reference, analyst research, or peer-reviewed scientific publishing
• BS or MS in a relevant field, or equivalent experience demonstrating the same caliber of thinking