Vice President, Category Management, Full Service

About the role

This role is based at our corporate office in McLean, VA. You will be part of an in-house Brands team of industry experts in hospitality, brand management, innovation, food and beverage, wellness, and owner relations for all of Hilton's unique brands. As the Vice President of Category Management, Full Service, you will lead the team focused on supporting the Full Service category, serving as a strategic integrator and driving cross-functional initiatives across Brand Personality, Food & Beverage, and Design.

Responsibilities

• Drive strategy development and execution for the Full Service category by overseeing Brand Personality, Food & Beverage, and Design to position the category for growth, strong commercial performance, and guest satisfaction.
• Identify, analyze, and interpret relevant data sets to answer questions about strategic direction and synthesize findings into recommendations for large-scale impact decisions.
• Develop business cases justifying investment in strategic brand projects and create implementation roadmaps for execution.
• Oversee Category strategic planning, including integration of Hilton KPIs/KSPs/MBOs (Commercial, Marketing, PR, BPS, Communications) and annual budgeting and forecasting.
• Manage enterprise activations for the category (e.g., profitability, dual brands, ESG, pet-friendly initiatives, Customer Promise).
• Lead Category's Brand Integrity work (Relicensing/COO, FRCM & Aging Asset) and handle logistics for Category Team meetings, Brand Planning Sessions, Category/Brand Owner OAC Council Meetings, ad-hoc owner meetings, and bi-annual owner and category-branded conferences.

Collaboration

• Collaborate with functional partners: Analytics, Customer Insights, Development, Brand Performance, Brand Standards, Hilton Supply Management, Product Experience and Prototypes, Brand Planning & Innovation, and more.
• Work with Global Brand Leaders and Brand Managers on critical projects.

Deliverables

• Lead category planning, performance reporting, enterprise initiatives, and brand integrity programs to ensure strategic alignment, operational excellence, and stakeholder engagement.
• Ensure the category delivers on guest experience, commercial growth, and owner profitability performance.

Requirements

• Ten (10) years of experience in hospitality or related industries.
• Experience repositioning or launching a consumer/hospitality brand.
• Three (3) plus years of working directly with owners (either from a corporate or hotel role).
• Four (4) years of management experience.
• Willing to travel up to 40-50%.

Qualifications

• BA/BS/Bachelor's Degree (MS/MA/MBA preferred) or equivalent on-the-job experience.

Benefits

• Incredible travel perks: Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at Hilton’s world-class hotels through the Go Hilton travel program.
• Own a piece of Hilton: Invest in Hilton shares at a 15% discount through the employee stock purchase program (ESPP).
• Paid parental leave: Eligible Team Members, including partners and adoptive parents, receive paid leave.
• Personalized caregiving support: Access dedicated caregiving concierge services for yourself and loved ones.
• Crisis concierge: A single, compassionate point of contact for practical and emotional support during times of loss.
• Mental health resources: Free counseling and support through the Employee Assistance Program (EAP).
• Generous paid time off (PTO): Recharge and take time for what matters most.
• Health & welfare benefits: Comprehensive coverage including medical, dental, and vision.
• Financial security: Retirement plans to help save for the future.
• Annual Incentive (Bonus) Plan: Eligibility to participate in Hilton’s bonus program.
• Long-term incentive plan: Participation consistent with other team members at the same level.

Benefits availability may vary depending on Team Member’s location and terms of employment.

Pay

The pay range for this role is $215,000–$315,000, determined based on applicable and specialized experience and location.