Vice President and General Manager, Parsec Labs
Position Summary
Meso Scale Diagnostics (MSD) is launching Parsec Labs, a new commercial division focused on automation systems for bioanalytical markets. The Vice President & General Manager of Parsec Labs leads the commercial strategy and execution for this new division, which targets CROs, pharmaceutical and biotech companies, clinical laboratories, and academia.
Duties and Responsibilities
Own and execute the Parsec Labs commercial launch, including early access program design, pricing strategy, and market positioning.
Define and validate the GTM model across target segments—CROs, pharma/biotech, academic and clinical labs—adapting commercial approach by segment and geography.
Develop the value narrative and sales tools that differentiate Parsec on lab integration, assay transfer, automation performance, analytical quality, and auditable workflows.
Drive early adopter programs and key opinion leader (KOL) engagement strategies; the first placements must generate the scientific credibility that accelerates the broader launch.
Deliver 10–20 Parsec placements in Year 1 through a combination of early access and initial commercial accounts.
Organizational Build-Out
Recruit and build a small, elite sales and field support organization—defined by technical depth, commercial discipline, and genuine customer experience.
Establish hiring profiles, onboarding frameworks, and performance standards that reflect the division's premium positioning; plan for expansion into Asia as the division scales.
Instill a customer-centric, performance-driven culture with high standards for rigor in opportunity qualification, pipeline visibility, and customer communication.
Commercial Management & Reporting
Manage the Parsec Labs pipeline with rigor—opportunities documented, qualified, and tracked across a multi-quarter horizon.
Report to the CCO as a member of commercial senior staff on pipeline health, placement progress, competitive intelligence, and GTM refinements on a regular cadence.
Contribute to annual planning processes including revenue targets, headcount requirements, and geographic investment priorities.
Experience and Qualifications
Bachelor’s degree in Business, Marketing, Life Sciences or related field.
MBA or advanced degree preferred.
10+ years of commercial experience in life sciences capital equipment, automation, or complex instrumentation— with a clear track record of revenue ownership and new market development.
Demonstrated experience launching new products or building new commercial divisions; proven comfort with the ambiguity, pace, and problem-solving demands of a market-entry environment.
Experience building and managing geographically distributed teams; international commercial experience strongly preferred.
Experience hiring and developing high-performance sales and technical field support talent.
Knowledge, Skills and Abilities
Prior success selling into CRO, pharmaceutical, or clinical laboratory environments; strong fluency in the buying dynamics, procurement processes, and key stakeholders of these segments.
Strong strategic thinking and analytical skills—anticipates market trends and translates them into actionable strategies; financially disciplined: makes data-driven decisions with strong financial and operational acumen.
Strong process orientation—candidates with experience in structured sales methodologies (e.g., Miller Heiman, MEDDIC, or equivalent) are preferred.
Builder mentality: energized by creating something new, not managing an established engine.
High personal standards for rigor in opportunity qualification, pipeline discipline, and customer communication.
Collaborative and transparent with senior leadership.
Capable of operating simultaneously at strategic and tactical levels.
Comfortable with extensive travel across North America and international markets; presence in the field is a defining feature of this role, not an occasional requirement.
Physical Demands
While performing the job, the employee is required to communicate and exchange information, utilize equipment (computer, keyboard, printer, phone, etc.), and move about the office.
Work Environment
This position is performed in a traditional office environment, when on travel the environment can vary.
Compensation Summary
The annual base salary for this position ranges from $288,500. to $398,050. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate’s knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary. These annual bonuses are intended to recognize individual performance and enable employees to benefit from the Company's overall success.
Benefits Summary
At MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.
EEO/AA Statement
MSD is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We welcome applications from all qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic. For our full EEO/AA and Pay Transparency statement, please visit here.