Via - Licensing Analyst

Responsibilities

• Conduct market research and analyze product, regional, and shipment data to identify industry trends, competitive dynamics, and new licensing opportunities, translating findings into actionable insights.
• Support licensing notification campaigns by tracking outbound notices, responses, and follow-ups.
• Ensure data accuracy, consistency, and integrity across reporting systems (e.g., Salesforce, internal trackers), and analyze data to identify patterns, anomalies, and performance trends across programs.
• Develop and maintain reports and dashboards (e.g., Excel, Power BI); set up monitoring, alerts, and flag triggers, and present clear insights to stakeholders.
• Collaborate with Sales, Program, Finance, Legal, and Operations teams to translate business questions into structured analysis, define tracking frameworks, and support data-driven decision making.
• Identify and execute opportunities to streamline licensing workflows; leverage AI tools to automate and improve efficiency, scalability, and data quality.

Qualifications

• Bachelor’s degree in Data Science, Business Analytics, Statistics, Economics, Finance, Computer Science, Information Systems, or a related quantitative field.
• 1–3 years of experience in data analytics, business intelligence, sales operations, market intelligence, consulting, or a related analytical role.
• Strong analytical and problem-solving skills with data driven mindset and attention to detail.
• Able to manage multiple priorities and work effectively in a fast-paced, cross-functional environment.
• Strong written and verbal communication skills to present findings and collaborate across teams.
• Experience with data visualization and reporting tools such as Power BI, Tableau, or similar platforms.
• Advanced proficiency in Microsoft Excel including pivot tables, lookups, advanced formulas; experience working with large datasets.
• Familiarity with data querying or extraction (e.g., SQL or similar tools) for data extraction, validation, and analysis.

Preferred Qualifications

• Experience with CRM platforms such as Salesforce and familiarity with sales, pipeline, or operational reporting.
• Exposure to AI-powered productivity and analytics tools (e.g., Microsoft Copilot, ChatGPT, Claude, Python-based analytics, or similar technologies) and a demonstrated interest in workflow automation.
• Experience conducting market research, competitive intelligence, or commercial analysis.
• Familiarity with data modeling, dashboard design, KPI development, and business performance tracking.
• Interest in intellectual property licensing, technology markets, telecommunications, media, software, consumer electronics, or related industries.