Vertical Marketing Lead, Tier 1 Banks

About the role

For our client, we are seeking a Vertical Marketing Lead, Tier 1 Banks to join the team of a leader in the Finance & Insurance space. This role will shape vertical marketing strategy for a high-priority banking segment and help translate a complex identity and fraud-prevention value proposition into market-ready narratives. You will partner closely with sales, product, data science, and GTM leaders to sharpen positioning, improve field effectiveness, and drive pipeline from target accounts. The position calls for a marketer who can connect strategy to execution, influence cross-functional partners, and turn technical capabilities into compelling messaging for financial services stakeholders. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Define and implement a vertical marketing strategy for the Tier 1 Banking GTM pod
• Develop ideal customer profiles, value propositions, and competitive positioning aligned with sales motions
• Collaborate with Product and Data Science to integrate unique insights into marketing narratives
• Translate complex AI capabilities into industry-specific messaging for diverse stakeholders
• Create field-ready enablement materials to enhance win rates and speed up deal closures
• Work with GTM leaders to execute campaigns that generate qualified leads from target accounts
• Analyze campaign performance and adjust strategies based on results to optimize effectiveness

Qualifications

• 6-8 years of B2B marketing experience, particularly in SaaS, fintech, or identity sectors
• Proven track record of driving measurable pipeline and revenue through targeted marketing initiatives
• Ability to simplify complex AI-driven technology into compelling narratives for industry stakeholders
• Experience collaborating with sales teams and influencing cross-functional partners without direct authority
• Strong analytical skills to connect marketing efforts with business outcomes
• Excellent project management skills to handle multiple initiatives in a fast-paced environment

Benefits

• Opportunity to lead strategic marketing initiatives in a high-growth environment
• Autonomy to influence market positioning and revenue impact directly
• Collaboration with cross-functional teams, enhancing professional growth and networking
• Access to cutting-edge AI technology and insights in the identity verification space
• Engagement in a mission-driven company focused on eliminating identity fraud

Pay

Compensation: $125,000 – $150,000 annually