Account Based Marketing Lead

About the role

You'll be the engine behind OLIVER's ABM and nurture efforts in North America, UK and EMEA translating pipeline intelligence into targeted, personalized marketing that drives real commercial outcomes. Working across sales, marketing, and executive leadership, you'll ensure our outreach to enterprise prospects is timely, relevant, and measurable.

Responsibilities

• Develop and lead ABM strategies for net-new enterprise acquisition across 1:1, 1:Few, and 1:Many tiers
• Use account-specific insights and intent data to tailor marketing activity and maximise engagement and conversion
• Partner with sales, marketing, and executive stakeholders across NA, EMEA, and UK to align on target accounts and share performance insights
• Report on monthly account engagement to senior leadership, translating data into clear recommendations
• Own all nurture activity across Cold, Warm, and Lapsed audiences
• Build and maintain a content library mapped to buyer journey stages, ensuring relevance at every touchpoint
• Design and automate behavioural workflows that guide prospects through the funnel
• Report on individual and brand-level engagement to support sales lead development
• Own CRM and database management across HubSpot and Salesforce for the key growth markets (NA, UK, EMEA)
• Maintain accurate data entry, segmentation, and platform consistency to support targeted marketing and reliable reporting
• Ensure key contact engagement data is accessible and actionable for sales and leadership
• Evaluate funnel performance across Awareness, Intent, MQL, and Opportunity stages
• Use analytics tools to surface insights and recommend improvements to strategy, targeting, and content
• Present findings clearly to cross-functional stakeholders, including remote and international collaborators

Requirements

• Proven experience in B2B marketing, ideally within an agency or professional services environment
• Hands-on experience with ABM platforms and methodologies — 1:1, 1:Few, and 1:Many
• Strong working knowledge of HubSpot and Salesforce, including automation, segmentation, and reporting
• Confidence building and optimizing nurture workflows based on user behaviour and intent data
• Clear, direct communicator — able to present insights and recommendations to senior stakeholders across time zones
• Comfortable working independently in a remote, globally distributed team
• Proficiency with Gen AI tools to enhance content creation, research, and campaign iteration
• Ability to critically evaluate AI outputs and apply human judgment to ensure quality and brand alignment
• An agentic approach to problem-solving — able to break down complex briefs into actionable steps and work through them systematically

Qualifications

The base salary for this position may range from $136,000 to $152,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

Skills

• Proven experience in B2B marketing, ideally within an agency or professional services environment
• Hands-on experience with ABM platforms and methodologies — 1:1, 1:Few, and 1:Many
• Strong working knowledge of HubSpot and Salesforce, including automation, segmentation, and reporting
• Confidence building and optimizing nurture workflows based on user behaviour and intent data
• Clear, direct communication skills
• Proficiency with Gen AI tools to enhance content creation, research, and campaign iteration
• Ability to critically evaluate AI outputs and apply human judgment to ensure quality and brand alignment
• An agentic approach to problem-solving — able to break down complex briefs into actionable steps and work through them systematically

Benefits

Our values shape everything we do:

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what’s possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations

Pay

The base salary for this position may range from $136,000 to $152,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

Schedule

Hybrid schedule available.