Vertical Director - Global Business Solutions - New York

About the Team

The Global Business Solutions (GBS) ad sales team works with some of the largest Fortune 100 organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

About the Role

The Vertical Director is the business leader responsible for driving revenue strategy and business growth for TikTok's Food, Beverage, and Alcohol advertising portfolio, across both Enterprise and Small Business Accounts. This role leads go-to-market strategy, manages a team of Sales Leaders, and is accountable for achieving revenue and product goals. The Vertical Director identifies business priorities, allocates resources strategically, and drives scalable growth across the vertical.

Responsibilities

• Develop and execute the strategy to achieve revenue targets
• Build deep product expertise to identify enhancements that unlock growth
• Champion a customer-first, consultative sales approach
• Provide strategic leadership and coaching to deliver on ambitions
• Stay ahead of industry trends and customer opportunities within the vertical
• Lead and develop a national sales organization of people managers and individual contributors

Qualifications

Minimum Qualifications

• 15+ years of experience in digital advertising, ad sales, or brand marketing
• 5+ years of experience managing large sales teams
• The role is based in New York (NY), and the candidate must be willing to travel across the country to meet the demands of the business

Preferred Qualifications

• Strong knowledge of the Food, Beverage, and Alcohol industry
• Expertise in technology, media, and entertainment platforms
• Experience managing people managers of varying experience
• Strong knowledge of the client and agency ecosystem
• Turns data into actionable insights that drive scalable solutions
• Ability to foster C-Level executive relationships and to recruit/retain top talent
• A proven penchant for creative problem-solving, high-level negotiation, and exceeding sales targets

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy. We strive to do great things with great people, leading with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

Pay

The base salary range for this position in the selected city is $148,572 - $258,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work; this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.