vacature head of marketing. b2b, Zoetermeer.

Duties and responsibilities

• Strategic Marketing Planning
• Building the brand and visibility of the brand through the CDJ
• Product and brand content (e.g., including a new video strategy)
• Defining and leading the Product road map (incl new products and categories) and product introductions
• Benchmark communication and portfolio of competitors
• Research, insights, and customer journeys
• Support the Online performance marketer with the Development of the e-commerce platform
• Manage and drive e-commerce sales
• Leading all (digital) marketing activities (advertising, crm, marketing automation, content assets for all sales channels)
• Support the online marketer to plan, budget, track, and optimise all media activities
• Lead and grow the team (3fte) as well as external agencies
• Plan, manage, and evaluate the marketing budget
• Lead the development and optimisation of the new safescan.com

Qualifications

• A relevant higher education degree in a related field (e.g., Marketing Management, Economics, Business Management)
• 8+ years of experience in marketing, product marketing, e-commerce type of roles within a commercial B2B sales environment
• Good knowledge of English and Dutch (Dutch not essential).