Head of Marketing (B2B)
for headings: About the role, Responsibilities, Requirements, Qualifications? The posting includes "Role" description, then "Responsibilities", then "Requirements". Also there is "Compensation" and "Perks". Also "Corporate Values". Also maybe "Benefits"? The posting includes "Perks" list. Also "Compensation" includes salary range. Also "Benefits" maybe part of perks. We need to include sections only if content present.
We must not repeat job title as heading. No Job ID. Remove boilerplate like cookie/navigation/legal/EEO etc. Not present.
We need to preserve all substantive info.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We need to decide sections: About the role (the introductory paragraph before "Role SentiLink is hiring..." maybe treat as About the role). Then Responsibilities (list). Then Requirements (list). Then Compensation (salary range). Then Perks (list). Then Corporate Values (list). Possibly also "Benefits" but perks covers.
We must not create sections with filler like "commensurate with experience". Not present.
We need to output only HTML fragment.
Let's extract content.
Intro paragraph before "Role": "SentiLink stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details. At SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them. We're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to the Forbes Fintech 50 and as a 2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've testified before the U.S. Congress on the future of identity. We want SentiLink to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India."
That's about the company. Could be "About the role" or "About SentiLink". The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use About the role for this intro.
Then "Role SentiLink is hiring a Head of Marketing (B2B) to build and lead a well-run, high-performing marketing organization..." That's part of role description; maybe we incorporate into About the role? But we already used About the role for company overview. Could also have a separate section "Role" but not in list. Probably better to merge role description into About the role? However the instruction says use headings like About the role, Responsibilities, etc. So we can have About the role containing both company overview and role summary. That's fine.
Then Responsibilities: list bullet points.
Then Requirements: list bullet points.
Then Compensation: salary range.
Then Perks: list.
Then Corporate Values: list.
We must not include sections like Qualifications, Skills, Benefits, Pay, Schedule unless content. We have Compensation (Pay) and Perks (Benefits). So we can use Compensation
and Perks
. Also maybe Corporate Values
though not in example but allowed? The instruction says use headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid other headings, but says use those for section headings. It might be safer to stick to those. Corporate Values could be placed under Benefits? Not exactly. Could be omitted? But we need to preserve all substantive information. Could include Corporate Values as a under a heading like "Corporate Values" but not in the list. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. So we can add Corporate Values heading.
Now we need to format lists.
Responsibilities bullet points: each line starts with a verb. We'll put each as
- .
Requirements bullet points similarly.
Perks bullet points: list items: Employer paid group health insurance for you and your dependents; 401(k) plan with employer match (or equivalent for non US-based roles); Flexible paid time off; Regular company-wide in-person events; Home office stipend, and more!
Corporate Values list: Follow Through, Deep Understanding, Whatever It Takes, Do Something Smart.
Compensation: "$260,000-$275,000 base salary + bonus, equity, and benefits Compensation will be determined based on experience, skills, qualifications, and level." That's prose.
Now we need to ensure we don't repeat content. Also we need to include the location note: "This is a remote, US-based role, and we expect an accelerated interview and hiring process." That's part of role description maybe under About the role.
Also "Knowledge of identity or fraud is a bonus." appears both in role description and requirements; we should keep but not duplicate? We should preserve all substantive information; duplication is okay but we can keep as appears. However we should avoid duplicated lines per instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines". Duplicated lines meaning exact duplicate lines? The phrase appears twice; maybe we should keep only one occurrence. Safer to keep one. We'll keep it in Requirements maybe.
Also "Domain experience in fraud, identity, fintech, or financial services is not required. Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries is a plus." That's in Requirements after the list? Actually appears after "Willingness to travel up to 25%Candidates must be legally authorized to work in the United States and must live in the United States Domain experience in fraud, identity, fintech, or financial services is not required. Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries is a plus." We'll include that as prose.
Now craft HTML.
Start with
About the role
then containing company overview + role summary + remote note.
Let's write paragraph:
"SentiLink stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details. At SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them. We're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to the Forbes Fintech 50 and as a 2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've testified before the U.S. Congress on the future of identity. We want SentiLink to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. SentiLink is hiring a Head of Marketing (B2B) to build and lead a well-run, high-performing marketing organization that accelerates organizational momentum and drives revenue targets. You will set the strategy, put the right people in the right seats, and create the focus, cohesion, and accountability needed to turn marketing investment into meaningful pipeline and ARR. Leadership is the most important part of this role. You will establish clear ownership, develop and empower a high-performing team, and create an operating rhythm that enables fast execution, learning, and iteration. This role reports to the Chief Revenue Officer. This role is for a deeply experienced B2B software marketer who has built and scaled programs for technical products, sophisticated buyers, and complex enterprise sales cycles. You will partner closely with Sales, Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to drive commercial outcomes. Knowledge of identity or fraud is a bonus. This is a remote, US-based role, and we expect an accelerated interview and hiring process."
Now Responsibilities heading and list.
Responsibilities bullet points:
- Build and lead a cohesive, high-performing marketing organization by assessing the team, putting the right people in the right seats, clarifying ownership, coaching talent, and creating accountability for outcomes.
- Set the marketing strategy and operating rhythm, making clear decisions about priorities, team structure, and investment while creating a bias toward speed, learning, and iteration.
- Own SentiLink’s B2B marketing strategy and execution, with accountability for meaningful qualified pipeline, conversion, revenue, and ARR growth. Define an efficient pipeline-generation philosophy; do not default to adding BDR headcount or optimizing for high-volume activity.
- Develop and execute an integrated campaign calendar, prioritizing the campaigns and products with the greatest revenue potential. Run full-stack B2B campaigns and multi-touch nurture programs from audience strategy and content through distribution, sales coordination, measurement, and optimization.
- Partner with Sales to create strategic account growth programs for large, complex enterprise organizations.
- Own SentiLink’s brand and digital growth engine, including website strategy, conversion-focused content experiences, SEO, and AEO.
- Build on SentiLink’s strength in events, webinars, executive programs, and field marketing while creating clear ownership, cohesive execution, and a direct connection to pipeline and revenue outcomes.
- Build measurement and reporting around pipeline, conversion, revenue, and ARR. Partner with Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to turn market insight into compelling campaigns and customer narratives.
Now Requirements heading and list.
Requirements bullet points:
- 7+ years of B2B marketing experience, including significant experience in B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software business.
- Demonstrated success leading and developing marketing teams, including hiring, team design, coaching, performance management, and building a cohesive organization with clear ownership.
- An energizing, direct, accountable, and collaborative leadership style. You create clarity, address hard problems, move with urgency,
for prose. We need to decide sections: About the role (the introductory paragraph before "Role SentiLink is hiring..." maybe treat as About the role). Then Responsibilities (list). Then Requirements (list). Then Compensation (salary range). Then Perks (list). Then Corporate Values (list). Possibly also "Benefits" but perks covers. We must not create sections with filler like "commensurate with experience". Not present. We need to output only HTML fragment. Let's extract content. Intro paragraph before "Role": "SentiLink stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details. At SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them. We're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to the Forbes Fintech 50 and as a 2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've testified before the U.S. Congress on the future of identity. We want SentiLink to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India." That's about the company. Could be "About the role" or "About SentiLink". The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use About the role for this intro.
Then "Role SentiLink is hiring a Head of Marketing (B2B) to build and lead a well-run, high-performing marketing organization..." That's part of role description; maybe we incorporate into About the role? But we already used About the role for company overview. Could also have a separate section "Role" but not in list. Probably better to merge role description into About the role? However the instruction says use headings like About the role, Responsibilities, etc. So we can have About the role containing both company overview and role summary. That's fine.
Then Responsibilities: list bullet points.
Then Requirements: list bullet points.
Then Compensation: salary range.
Then Perks: list.
Then Corporate Values: list.
We must not include sections like Qualifications, Skills, Benefits, Pay, Schedule unless content. We have Compensation (Pay) and Perks (Benefits). So we can use Compensation
and Perks
. Also maybe Corporate Values
though not in example but allowed? The instruction says use headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid other headings, but says use those for section headings. It might be safer to stick to those. Corporate Values could be placed under Benefits? Not exactly. Could be omitted? But we need to preserve all substantive information. Could include Corporate Values as a under a heading like "Corporate Values" but not in the list. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. So we can add Corporate Values heading.
Now we need to format lists.
Responsibilities bullet points: each line starts with a verb. We'll put each as
- .
Requirements bullet points similarly.
Perks bullet points: list items: Employer paid group health insurance for you and your dependents; 401(k) plan with employer match (or equivalent for non US-based roles); Flexible paid time off; Regular company-wide in-person events; Home office stipend, and more!
Corporate Values list: Follow Through, Deep Understanding, Whatever It Takes, Do Something Smart.
Compensation: "$260,000-$275,000 base salary + bonus, equity, and benefits Compensation will be determined based on experience, skills, qualifications, and level." That's prose.
Now we need to ensure we don't repeat content. Also we need to include the location note: "This is a remote, US-based role, and we expect an accelerated interview and hiring process." That's part of role description maybe under About the role.
Also "Knowledge of identity or fraud is a bonus." appears both in role description and requirements; we should keep but not duplicate? We should preserve all substantive information; duplication is okay but we can keep as appears. However we should avoid duplicated lines per instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines". Duplicated lines meaning exact duplicate lines? The phrase appears twice; maybe we should keep only one occurrence. Safer to keep one. We'll keep it in Requirements maybe.
Also "Domain experience in fraud, identity, fintech, or financial services is not required. Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries is a plus." That's in Requirements after the list? Actually appears after "Willingness to travel up to 25%Candidates must be legally authorized to work in the United States and must live in the United States Domain experience in fraud, identity, fintech, or financial services is not required. Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries is a plus." We'll include that as prose.
Now craft HTML.
Start with
About the role
then containing company overview + role summary + remote note.
Let's write paragraph:
"SentiLink stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details. At SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them. We're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to the Forbes Fintech 50 and as a 2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've testified before the U.S. Congress on the future of identity. We want SentiLink to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. SentiLink is hiring a Head of Marketing (B2B) to build and lead a well-run, high-performing marketing organization that accelerates organizational momentum and drives revenue targets. You will set the strategy, put the right people in the right seats, and create the focus, cohesion, and accountability needed to turn marketing investment into meaningful pipeline and ARR. Leadership is the most important part of this role. You will establish clear ownership, develop and empower a high-performing team, and create an operating rhythm that enables fast execution, learning, and iteration. This role reports to the Chief Revenue Officer. This role is for a deeply experienced B2B software marketer who has built and scaled programs for technical products, sophisticated buyers, and complex enterprise sales cycles. You will partner closely with Sales, Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to drive commercial outcomes. Knowledge of identity or fraud is a bonus. This is a remote, US-based role, and we expect an accelerated interview and hiring process."
Now Responsibilities heading and list.
Responsibilities bullet points:
- Build and lead a cohesive, high-performing marketing organization by assessing the team, putting the right people in the right seats, clarifying ownership, coaching talent, and creating accountability for outcomes.
- Set the marketing strategy and operating rhythm, making clear decisions about priorities, team structure, and investment while creating a bias toward speed, learning, and iteration.
- Own SentiLink’s B2B marketing strategy and execution, with accountability for meaningful qualified pipeline, conversion, revenue, and ARR growth. Define an efficient pipeline-generation philosophy; do not default to adding BDR headcount or optimizing for high-volume activity.
- Develop and execute an integrated campaign calendar, prioritizing the campaigns and products with the greatest revenue potential. Run full-stack B2B campaigns and multi-touch nurture programs from audience strategy and content through distribution, sales coordination, measurement, and optimization.
- Partner with Sales to create strategic account growth programs for large, complex enterprise organizations.
- Own SentiLink’s brand and digital growth engine, including website strategy, conversion-focused content experiences, SEO, and AEO.
- Build on SentiLink’s strength in events, webinars, executive programs, and field marketing while creating clear ownership, cohesive execution, and a direct connection to pipeline and revenue outcomes.
- Build measurement and reporting around pipeline, conversion, revenue, and ARR. Partner with Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to turn market insight into compelling campaigns and customer narratives.
Now Requirements heading and list.
Requirements bullet points:
- 7+ years of B2B marketing experience, including significant experience in B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software business.
- Demonstrated success leading and developing marketing teams, including hiring, team design, coaching, performance management, and building a cohesive organization with clear ownership.
- An energizing, direct, accountable, and collaborative leadership style. You create clarity, address hard problems, move with urgency,
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. So we can add Corporate Values heading. Now we need to format lists. Responsibilities bullet points: each line starts with a verb. We'll put each as
About the role
thencontaining company overview + role summary + remote note. Let's write paragraph: "SentiLink stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details. At SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them. We're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to the Forbes Fintech 50 and as a 2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've testified before the U.S. Congress on the future of identity. We want SentiLink to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. SentiLink is hiring a Head of Marketing (B2B) to build and lead a well-run, high-performing marketing organization that accelerates organizational momentum and drives revenue targets. You will set the strategy, put the right people in the right seats, and create the focus, cohesion, and accountability needed to turn marketing investment into meaningful pipeline and ARR. Leadership is the most important part of this role. You will establish clear ownership, develop and empower a high-performing team, and create an operating rhythm that enables fast execution, learning, and iteration. This role reports to the Chief Revenue Officer. This role is for a deeply experienced B2B software marketer who has built and scaled programs for technical products, sophisticated buyers, and complex enterprise sales cycles. You will partner closely with Sales, Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to drive commercial outcomes. Knowledge of identity or fraud is a bonus. This is a remote, US-based role, and we expect an accelerated interview and hiring process." Now Responsibilities heading and list. Responsibilities bullet points: - Build and lead a cohesive, high-performing marketing organization by assessing the team, putting the right people in the right seats, clarifying ownership, coaching talent, and creating accountability for outcomes. - Set the marketing strategy and operating rhythm, making clear decisions about priorities, team structure, and investment while creating a bias toward speed, learning, and iteration. - Own SentiLink’s B2B marketing strategy and execution, with accountability for meaningful qualified pipeline, conversion, revenue, and ARR growth. Define an efficient pipeline-generation philosophy; do not default to adding BDR headcount or optimizing for high-volume activity. - Develop and execute an integrated campaign calendar, prioritizing the campaigns and products with the greatest revenue potential. Run full-stack B2B campaigns and multi-touch nurture programs from audience strategy and content through distribution, sales coordination, measurement, and optimization. - Partner with Sales to create strategic account growth programs for large, complex enterprise organizations. - Own SentiLink’s brand and digital growth engine, including website strategy, conversion-focused content experiences, SEO, and AEO. - Build on SentiLink’s strength in events, webinars, executive programs, and field marketing while creating clear ownership, cohesive execution, and a direct connection to pipeline and revenue outcomes. - Build measurement and reporting around pipeline, conversion, revenue, and ARR. Partner with Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to turn market insight into compelling campaigns and customer narratives. Now Requirements heading and list. Requirements bullet points: - 7+ years of B2B marketing experience, including significant experience in B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software business. - Demonstrated success leading and developing marketing teams, including hiring, team design, coaching, performance management, and building a cohesive organization with clear ownership. - An energizing, direct, accountable, and collaborative leadership style. You create clarity, address hard problems, move with urgency,