UX Researcher (Contract)

Responsibilities

• Conduct thorough data analysis to draw out insights into how our users are interacting with the website, moving from page to page. This requires Google Analytics & Shopify expertise.
• Define and analyze KPIs to track user buying behavior and engagement with the website
• Journey mapping and funnel analysis, understand and improve how users are moving through the funnel, how to solve for high abandonment/bounce.
• Draw qualitative insights about user experience from quantitative data
• Conduct A/B Testing to measure site performance with design variations and improve conversion rates
• Skillfully identify and translate key findings into insights and communicate recommendations to clients to influence site improvements
• Translate research goals into research questions and an appropriate test plan that adheres to user research best practices

Requirements

• 4-7 years of experience; strong performer with a track record of success
• Knowledge of best practices for user-centered design process and design thinking strategies
• Understanding of quantitative data analysis, statistics and data visualization
• Understanding of design experimentation: proposing and testing design iterations against each other
• The ability to create effective reports and to leverage tools that derive insights from user data
• Experience with Google Analytics, Shopify, A/B Testing software, and other various testing platforms
• Comfortable in a fast-paced environment and in working with multiple clients
• Able to create artifacts such as prototypes, wireframes, user flows, wireflows to communicate ideas internally and externally
• A background in Graphic / Interaction Design and familiarity with UX Design tools like Sketch, Figma, etc will be an advantage
• Experience working across functional teams like development, design, and project management to deliver successful outcomes
• Experience working closely with clients to derive solutions to business needs
• Possession of excellent verbal and written communication and presentation skills