User Acquisition Manager

About the role

Own strategy, execution, pacing, and optimization across paid social channels. Serve as Underdog's in-house expert on performance social, with deep expertise in Meta's advertising ecosystem and a strong understanding of how to unlock incremental scale on TikTok.

Develop and execute a testing roadmap across audience strategy, bidding, campaign structure, creative, and measurement to continuously improve efficiency and identify new growth opportunities.

Partner closely with TikTok and Meta account teams to influence product roadmaps, gain early access to beta features, and ensure we're leveraging platform capabilities to their fullest.

Translate MMP and backend performance data into clear insights, budget recommendations, and executive-ready reporting.

Partner with Analytics and Data Science to validate attribution, forecast accurately, and optimize toward KPIs.

Partner with Creative to develop channel-specific creative strategies, establish a rapid feedback loop, and continuously improve performance through testing and iteration.

Monitor competitive advertising, creative trends, platform updates, and emerging consumer behaviors to identify new opportunities for growth.

Who you are

• 5+ years of hands-on user acquisition experience with a strong focus on paid social for a consumer app.
• Deep expertise managing large-scale acquisition programs across Meta, with meaningful experience scaling TikTok.
• Experience with Snapchat is a plus.
• Proven track record of unlocking new growth on TikTok through creative experimentation, audience strategy, platform partnerships, and rigorous testing—not simply maintaining existing spend.
• Strong understanding of Meta's optimization ecosystem, including campaign structure, bidding strategies, audience segmentation, conversion optimization, and creative best practices.
• Exceptional experience with mobile measurement platforms (Adjust, AppsFlyer, or Singular), including attribution validation and performance analysis.
• Highly analytical, with the ability to synthesize complex performance data into clear recommendations and actionable business insights.
• Experience partnering closely with Creative teams to inform creative strategy and establish high-velocity testing programs.
• Experience in gaming, fintech, sports betting, or another high-growth consumer app environment.
• Demonstrated success designing and owning a structured experimentation roadmap across channels, creative, audiences, and platform capabilities.
• Built or significantly scaled TikTok into a major acquisition channel from an early stage.
• Experience implementing AI-driven workflows or automation to improve UA efficiency and creative testing.
• Familiarity with SQL or BI tools (Sigma, Looker, Tableau).

Pay

The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things. Target starting base salary range is between $120,000 and $145,000, plus target equity.

Schedule

We are a remote-first company and value in-person connection. That said, we expect everyone to gather 2-3 times per year for team and company offsites, trainings, and more.

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• Home office stipend
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

What We Can Offer You

We're an equal opportunity employer and don't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.