User Acquisition Manager

Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing the presence and reach for hundreds of sports partners globally. We offer products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through our platform, fans can buy licensed fan gear, collect physical and digital trading cards, sports memorabilia, and other digital assets, and engage with our Sportsbook and iGaming platform.

About The Team

Fanatics Collectibles operates at the intersection of collectibles, culture, and technology. Backed by world-class investors and partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform spanning over 900 sports properties and engaging more than 81 million fans, reimagining every part of the collectibles experience.

Responsibilities

• Own end-to-end user acquisition strategy across a portfolio of Topps Digital mobile apps, influencing media strategy, creative direction, attribution, and growth initiatives.
• Manage third-party ad network relationships, research and recommend new networks, onboard and integrate partners with our attribution platform (Singular), and supply assets and tracking links.
• Monitor campaign performance, recommend optimizations, and manage budgets to strive for optimal ROIC.
• Create, manage, and optimize in-house marketing campaigns (Google AdWords, App Store Search Ads, etc.).
• Research and test interest groups to find new pockets of users.
• Partner with attribution platform representatives to maximize capabilities and campaign performance.
• Collaborate with designers and content producers to develop, test, and optimize creative concepts using campaign performance insights.
• Storyboard and project manage video ad creation and production.
• Create campaign performance reports and summarize findings for department review.
• Develop easily digestible UA reports for internal stakeholders.
• Work closely with Fanatics Collectibles and Fanatics Holdings groups to identify and leverage cross-promotional opportunities.
• Support experiential marketing events that drive app acquisition and user growth (e.g., All Star Weekends, Comic Cons, Fanatics Fest).

Requirements

• 4+ years of App User Acquisition or App Marketing Manager experience.
• Experience with mobile apps, gaming, or other consumer mobile products is strongly preferred.
• Experience planning, buying, and optimizing ROI-based campaigns.
• Experience managing and optimizing meaningful paid acquisition budgets while allocating spend across channels and partners based on performance.
• Experience managing relationships with third-party ad networks, DSPs, or user acquisition agencies (e.g., Upyield, Zoomd, TVScientific, Klay Media).
• Experience with Meta Ads Manager, Google Ads (App Campaigns/UAC), and Apple Search Ads.
• Experience using mobile attribution platforms (Singular preferred; AppsFlyer, Kochava, or similar) to measure campaign performance, validate tracking, and inform optimization decisions.
• Familiarity with mobile app and industry terminology (e.g., installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation).
• Knowledge of trends and current events related to sports and entertainment apps (e.g., MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel).
• Proficient in Microsoft Excel.
• Strong writing and communication skills.
• Willingness to work industry events to drive on-site UA efforts.
• Ability to thrive in a fast-paced, data-driven environment.
• Passionate collector or in-depth knowledge of the collectibles ecosystem.

Pay

NYC Salary Range: $96,250 - $120,000 USD (base pay only, excluding short-term or long-term incentive compensation). This range is specific to New York City and may vary by location.

Benefits

For information about our benefits, please visit benefitsatfanatics.com.