Used Boat Sales Manager

About the Role

As a used boat sales manager, you will lead and manage the sales of pre-owned boats, ensuring excellent customer experiences while achieving or exceeding volume and margin sales goals. You will guide your team in following defined sales processes and fostering a customer-centric environment.

Responsibilities

• Lead and manage a sales team to achieve and exceed sales goals by following the sales process and ensuring excellent customer experiences.
• Professionally present products to customers and prospects, including reviewing features and benefits, preparing quotes, completing trade evaluations, and presenting pricing to meet margin and customer satisfaction goals.
• Partner with the Business Manager for finance product presentations, preparation of closing documents, and setting up deliveries.
• Promote teamwork and collaboration across departments and locations to ensure a seamless customer experience from sale to delivery and servicing.
• Utilize OneWater sales tools, including CRM, to ensure daily follow-up, prospecting for new customers, and regular communication with existing customers.
• Foster a continuous learning environment, maintain high-level product and industry knowledge, and stay familiar with all boat brands.
• Build and maintain positive customer relationships to strengthen loyalty, increase referrals, and enhance the dealer’s reputation.
• Oversee showroom inventory management, ordering, and display coordination to optimize sales.
• Actively participate in boat shows, store events, and off-site sales and customer events.
• Perform all other duties as assigned.

Requirements

• High school diploma or equivalent; bachelor’s degree in business, sales, or a related field preferred.
• Experience in boat sales or used boat sales management is preferred.
• Knowledge of boat brands, models, and features is preferred.

Skills

• Proficient in Microsoft Office Suite and CRM tools.
• Strong verbal and written communication skills, with the ability to engage customers effectively.
• Excellent organizational and time management skills.
• Strong leadership and team management abilities.
• Ability to meet or exceed sales goals and targets.
• Commitment to continuous learning; achievement of required OneWater Sales Certifications.

Physical Demands

• Frequently required to stand or sit for prolonged periods.
• Constantly uses wrists, hands, and/or fingers for repetitive motions.
• Frequently moves about to accomplish tasks or transition between worksites.
• Occasionally operates a motor vehicle.
• Constantly communicates with others to exchange information, assess work accuracy, and coordinate tasks.
• Constantly uses hearing, talking, and seeing abilities, including eye/hand/foot coordination.

This position involves light to medium physical work, including moving objects up to 50 pounds. The role operates exclusively in an indoor office environment with controlled temperatures and no adverse environmental conditions.