(USA) Senior Manager, Marketing Planning And Strategy

About the role

As the Senior Manager, Marketing Planning and Strategy - Walmart Brands, you will guide brand renovations & new development within the private brands portfolio. This role requires a strategic mindset to align marketing efforts with organizational goals, leveraging data‑driven insights to optimize the brand development process. You will collaborate cross‑functionally to ensure cohesive planning and effective implementation — building brands customers connect with, trust and that drive critical business growth. The position demands strong leadership, adaptability, and expertise in brand building to influence decision‑making and deliver measurable results in a dynamic retail environment.

The Private Brands Marketing team at Walmart oversees a portfolio of over 90 brands that influence many aspects of customers’ lives. This team collaborates closely with Merchandising leadership to develop and renovate brands, enhancing Walmart’s market position. They lead brand strategy and guide creative development from positioning to identity, building distinctive and relevant brands that resonate with customers and deliver business value. Acting as strategic partners, the team works alongside senior leaders and cross‑functional groups in Merchandising, Marketing, Insights, and Creative to identify and execute brand opportunities that support Walmart’s growth and customer engagement.

Responsibilities

• Work closely with Private Brand Management & Merchandising teams on understanding and evaluating the private brand portfolios, identifying customer and competitive whitespace, and renovating existing and/or building new private brands that improve customers’ experience with Walmart.
• Support implementation teams as they bring the brands to life across customer touchpoints.
• Collaborate & influence cross‑functional teams to build world‑class brands that support overall corporate goals and deliver measurable results.
• Analyze market trends and competitive landscape to inform strategy adjustments and identify new opportunities.

Requirements

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Qualifications

Leading cross‑functional projects, Marketing or related field, Supervisory experience, Masters: Business Administration.

Skills

• High energy for transformation and demonstrated experience in brand development.
• Clear communication style that drives ideas forward and can be tailored to different audiences.
• Effective leadership and collaboration skills to influence cross‑functional teams and stakeholders.
• Strong ability to develop and execute comprehensive strategies aligned with organizational goals that deliver measurable outcomes.
• Adaptability to evolving market conditions and business priorities.
• Curiosity & passion for the business; staying on the pulse of customer, trends and competition.

Benefits

• Competitive pay plus performance‑based bonus awards.
• Health benefits: medical, vision and dental coverage.
• Financial benefits: 401(k), stock purchase and company‑paid life insurance.
• Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, voting.
• Other benefits: short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U – Walmart‑paid education benefit (high school completion to bachelor's degrees, English Language Learning, short‑form certificates; tuition, books, fees paid).

Pay

Bentonville, Arkansas: annual salary range $90,000.00 – $180,000.00.

Hoboken, New Jersey: annual salary range $108,000.00 – $216,000.00.

Additional compensation includes annual or quarterly performance bonuses; certain positions may also receive stock.