(USA) Senior Manager, Marketing Planning And Strategy

Position Summary

Develops marketing strategy and ensures alignment with Walmart's overall business strategy and brand objectives.

Socializes marketing strategy with other marketing leaders and associates.

Represents marketing plans in cross-functional venues such as the Holiday Action Team.

Reviews competitor brands and customer insight data, demographics, purchasing history, transaction records, surveys, social media data, site visit logs, product reviews, responses to advertisements, multicultural opportunities, and shares innovative ways to differentiate Walmart in the marketplace, such as new channels or approaches.

Reviews targeted item criteria and suggests modifications based on customer insights, competitor and other new information.

Makes recommendations regarding Walmart's brand position and ongoing maintenance plan, media, internal, and supplier campaigns and promotions.

Reviews and updates promotional planning calendar.

What You'll Do

Drafts creative briefs for straightforward initiatives and campaigns, socializing with directors.

Reviews target audience objectives, budget, and timeline for all initiatives within a straightforward campaign.

Edits creative considerations, media materials, tone.

Selects the most effective media options to communicate key messages in the brief to the target audience for a straightforward campaign.

Reviews performance metrics to understand effectiveness of marketing channels, such as how much revenue was generated via Pinterest compared with direct mail.

Aligns with AOP budget allocation to the various channels and suggests improvements based on performance and customer analysis.

Provides input into media investment strategy and mix of working and non-working spend targets.

Develops relationships with key contacts at selected media channels.

Manages most or all aspects of a straightforward initiative or campaign, including media plan, circulars, internal, and supplier campaigns, promotional events.

Drives growth in new customer acquisition, customer retention, and conversion rates.

Reviews and approves communications, such as email, mobile mail, and social media, to ensure a consistent customer experience and improved campaign effectiveness.

Suggests improvements to plans to enhance ROI, campaign effectiveness based on review of performance data.

Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.

Drafts portions of the annual operating plan AOP by analyzing data trends and competitor strategic dynamics.

Manages the execution of the AOP and ensures successful implementation of multiple components.

Understands operational success and recommends operating requirements for implementation teams.

Manages budgets for all aspects of a straightforward campaign and resolves budget concerns, developing and assessing performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during, and post-campaign or initiative.

Suggests budget tradeoffs based on knowledge of other marketing, branding priorities, initiatives.

Reconciles irregularities within the budget and enforces financial controls.

Collaborates with cross-functional teams, such as Advertising, Digital Marketing, eCommerce, Category Marketing, Creative Operations, Category Management, Site Merchandising, Customer Service, Supply Chain Analytics to execute on straightforward campaigns and ensure consistent brand messages across all channels.

Identifies, collects, and shares critical information, such as item info, merchant intent with cross-functional teams and key stakeholders to ensure exceptional execution.

Coaches team members and provides feedback to enhance skills, knowledge, and work performance.

Conducts performance and career development conversations if applicable.

Maintains team motivation and engagement.

Mentors less experienced associates and managers.

Drives the execution of multiple business plans and projects by identifying customer and operational needs, developing and communicating business plans and priorities, removing barriers and obstacles that impact performance, providing resources, identifying performance standards, measuring progress, and adjusting performance accordingly, developing contingency plans, and demonstrating adaptability and supporting continuous learning.

Suggests improvements to plans to enhance ROI, campaign effectiveness based on review of performance data.

Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.

Manages the execution of the AOP and ensures successful implementation of multiple components.

Manages budgets for all aspects of a straightforward campaign and resolves budget concerns, developing and assessing performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during, and post-campaign or initiative.

Suggests budget tradeoffs based on knowledge of other marketing, branding priorities, initiatives.

Reconciles irregularities within the budget and enforces financial controls.

Collaborates with cross-functional teams, such as Advertising, Digital Marketing, eCommerce, Category Marketing, Creative Operations, Category Management, Site Merchandising, Customer Service, Supply Chain Analytics to execute on straightforward campaigns and ensure consistent brand messages across all channels.

Identifies, collects, and shares critical information, such as item info, merchant intent with cross-functional teams and key stakeholders to ensure exceptional execution.

Coaches team members and provides feedback to enhance skills, knowledge, and work performance.

Conducts performance and career development conversations if applicable.

Maintains team motivation and engagement.

Mentors less experienced associates and managers.

Drives the execution of multiple business plans and projects by identifying customer and operational needs, developing and communicating business plans and priorities, removing barriers and obstacles that impact performance, providing resources, identifying performance standards, measuring progress, and adjusting performance accordingly, developing contingency plans, and demonstrating adaptability and supporting continuous learning.

Suggests improvements to plans to enhance ROI, campaign effectiveness based on review of performance data.

Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.

Manages the execution of the AOP and ensures successful implementation of multiple components.

Manages budgets for all aspects of a straightforward campaign and resolves budget concerns, developing and assessing performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during, and post-campaign or initiative.

Suggests budget tradeoffs based on knowledge of other marketing, branding priorities, initiatives.

Reconciles irregularities within the budget and enforces financial controls.

Collaborates with cross-functional teams, such as Advertising, Digital Marketing, eCommerce, Category Marketing, Creative Operations, Category Management, Site Merchandising, Customer Service, Supply Chain Analytics to execute on straightforward campaigns and ensure consistent brand messages across all channels.

Identifies, collects, and shares critical information, such as item info, merchant intent with cross-functional teams and key stakeholders to ensure exceptional execution.

Coaches team members and provides feedback to enhance skills, knowledge, and work performance.

Conducts performance and career development conversations if applicable.

Maintains team motivation and engagement.

Mentors less experienced associates and managers.

Drives the execution of multiple business plans and projects by identifying customer and operational needs, developing and communicating business plans and priorities, removing barriers and obstacles that impact performance, providing resources, identifying performance standards, measuring progress, and adjusting performance accordingly, developing contingency plans, and demonstrating adaptability and supporting continuous learning.

Suggests improvements to plans to enhance ROI, campaign effectiveness based on review of performance data.

Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.

Manages the execution of the AOP and ensures successful implementation of multiple components.

Manages budgets for all aspects of a straightforward campaign and resolves budget concerns, developing and assessing performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during, and post-campaign or initiative.

Suggests budget tradeoffs based on knowledge of other marketing, branding priorities, initiatives.

Reconciles irregularities within the budget and enforces financial controls.

Collaborates with cross-functional teams, such as Advertising, Digital Marketing, eCommerce, Category Marketing, Creative Operations, Category Management, Site Merchandising, Customer Service, Supply Chain Analytics to execute on straightforward campaigns and ensure consistent brand messages across all channels.

Identifies, collects, and shares critical information, such as item info, merchant intent with cross-functional teams and key stakeholders to ensure exceptional execution.

Coaches team members and provides feedback to enhance skills, knowledge, and work performance.

Conducts performance and career development conversations if applicable.

Maintains team motivation and engagement.

Mentors less experienced associates and managers.

Drives the execution of multiple business plans and projects by identifying customer and operational needs, developing and communicating business plans and priorities, removing barriers and obstacles that impact performance, providing resources, identifying performance standards, measuring progress, and adjusting performance accordingly, developing contingency plans, and demonstrating adaptability and supporting continuous learning.

Suggests improvements to plans to enhance ROI, campaign effectiveness based on review of performance data.

Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.

Manages the execution of the AOP and ensures successful implementation of multiple components.

Manages budgets for all aspects of a straightforward campaign and resolves budget concerns, developing and assessing performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during, and post-campaign or initiative.

Suggests budget tradeoffs based on knowledge of other marketing, branding priorities, initiatives.

Reconciles irregularities within the budget and enforces financial controls.

Collaborates with cross-functional teams, such as Advertising, Digital Marketing, eCommerce, Category Marketing, Creative Operations, Category Management, Site Merchandising, Customer Service, Supply Chain Analytics to execute on straightforward campaigns and ensure consistent brand messages across all channels.

Identifies, collects, and shares critical information, such as item info, merchant intent with cross-functional teams and key stakeholders to ensure exceptional execution.

Coaches team members and provides feedback to enhance skills, knowledge, and work performance.

Conducts performance and career development conversations if applicable.

Maintains team motivation and engagement.

Mentors less experienced associates and managers.

Drives the execution of multiple business plans and projects by identifying customer and operational needs, developing and communicating business plans and priorities, removing barriers and obstacles that impact performance, providing resources, identifying performance standards, measuring progress, and adjusting performance accordingly, developing contingency plans, and demonstrating adaptability and supporting continuous learning.

Suggests improvements to plans to enhance ROI, campaign effectiveness based on review of performance data.

Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.

Manages the execution of the AOP and ensures successful implementation of multiple components.

Manages budgets for all aspects of a straightforward campaign and resolves budget concerns, developing and assessing performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during, and post-campaign or initiative.

Suggests budget tradeoffs based on knowledge of other marketing, branding priorities, initiatives.

Reconciles irregularities within the budget and enforces financial controls.

Collaborates with cross-functional teams, such as Advertising, Digital Marketing, eCommerce, Category Marketing, Creative Operations, Category Management, Site Merchandising, Customer Service, Supply Chain Analytics to execute on straightforward campaigns and ensure consistent brand messages across all channels.

Identifies, collects, and shares critical information, such as item info, merchant intent with cross-functional teams and key stakeholders to ensure exceptional execution.

Coaches team members and provides feedback to enhance skills, knowledge, and work performance.

Conducts performance