(USA) Manager, Product Marketing

Position Summary

The Manager, Product Marketing leads the development and execution of strategic marketing initiatives to enhance product positioning and adoption. This role involves collaborating with cross-functional teams and stakeholders to align marketing strategies with business objectives. Utilizing data analysis and market research, the manager drives informed decision-making and continuous improvement. The position requires strong communication skills to influence various audiences and deliver compelling presentations. The manager also oversees product training and customer feedback integration to support successful product launches and sustained market growth.

What you'll do

• Define product positioning and messaging, and create compelling content to differentiate VIZIO in the marketplace.
• Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and execute go-to market plans.
• Create marketing materials and processes to support product launches.
• Manage product launch timing and communication with stakeholders.
• Provide feedback and direction to external creative and PR agencies.
• Conduct qualitative and quantitative research to inform product roadmaps.
• Conduct competitive analyses and formulate actionable takeaways.
• Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and Advertisers.
• Analyze internal data to enhance the VIZIO A value proposition.
• Develop and deliver clear, data-driven presentations and proposals to influence stakeholders and drive alignment across business units.
• Manage end-user training programs to improve client proficiency and product utilization.

What you'll bring

• Product marketing experience in entertainment, ad sales, ad tech, and/or connected devices, with a strong understanding of streaming platforms and digital distribution.
• Experience marketing to brand advertisers, agencies, and content owners.
• Proven ability to drive advertising revenue through marketing and product initiatives and close partnership with sales and product teams.
• Strong cross-functional leadership skills, with a track record of executing complex initiatives from strategy through launch.
• Experience developing and delivering product training, demos, and marketing materials to drive adoption.
• Expertise in market, competitive, and customer analysis to inform positioning and strategic marketing plans.
• Excellent communication, presentation, and stakeholder-influencing skills, delivering clear, data-driven narratives internally and externally.

Additional Compensation

• Annual or quarterly performance bonuses.
• Stock options.

Minimum Qualifications

• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field.
• Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Preferred Qualifications

• Option 1: Master’s Degree in Marketing, Business Administration, or related field.
• Option 2: 6 years’ experience in Marketing, Business Administration, or related field.

Location

San Francisco, California US-11574: The annual salary range for this position is $104,000.00 - $202,000.00
Los Angeles, California US-11583: The annual salary range for this position is $96,000.00 - $186,000.00

Additional Benefits

• Competitive pay.
• Performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program.

Drug-Free Workplace

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job.