US Wealth Regional Director, Miami, FL
Santander US · Miami, FL · 2 mo ago
Finance$135k/yrFull-time
About the role
The US Wealth Regional Director – SSLLC will lead a team of Financial Advisors and drive the growth of the firm's U.S. domestic wealth business through the SSLLC broker-dealer platform.
Responsibilities
- Directly lead, coach, and manage a team of Financial Advisors.
- Set clear expectations for revenue growth, AUM growth, client acquisition, referral conversion, pipeline management, and client engagement.
- Conduct regular advisor business reviews, pipeline discussions, performance check-ins, and coaching sessions.
- Hold advisors accountable for sales activity, client follow-up, portfolio reviews, and opportunity conversion.
- Build a performance-driven sales culture focused on growth, accountability, collaboration, and client outcomes.
- Drive growth in advisory AUM, brokerage revenue, net new assets, managed account adoption, and overall investment penetration.
- Translate US Wealth priorities into regional sales plans and advisor-level execution goals.
- Partner with Private Bankers, Relationship Managers, and market leaders to convert banking relationships into investment relationships.
- Support disciplined sales routines around client segmentation, outreach, portfolio reviews, proposals, and follow-up.
- Lead advisor adoption of Managed Account and advisory solutions, including UMA, SMA, model portfolios, mutual fund advisory programs, ETF portfolios, and other fee-based advisory solutions.
- Drive responsible growth across brokerage products, including fixed income, equities, structured products, alternatives, CDs, mutual funds, ETFs, and other approved investment products.
- Coach advisors on identifying when advisory or brokerage solutions are appropriate based on client objectives, preferences, risk tolerance, liquidity needs, and investment profile.
- Partner with Product, Investments, Lending, Marketing, and Platform teams to support advisor education, product positioning, campaigns, and field execution.
- Serve as a senior sales leader connecting SSLLC, Private Banking, Wealth Management, Product, Investments, Lending, Marketing, Operations, Supervision, and Senior Leadership.
- Serve as a liaison between Financial Advisors and banking partners to increase client penetration.
- Represent SSLLC in advisor meetings, market forums, client events, and leadership discussions.
- Provide field feedback on advisor needs, product gaps, platform opportunities, competitive trends, and client demand.
- Support SSLLC’s role as a core investment platform within the broader US Wealth initiative.
Requirements
- Bachelor’s degree or equivalent work experience required.
- 15+ years of experience in wealth management, brokerage, advisory, private banking, investment sales, or financial services distribution.
- Significant experience directly managing Financial Advisors, Investment Advisors, Wealth Advisors, or licensed investment sales professionals.
- Proven track record of driving revenue growth, AUM growth, net new assets, client acquisition, advisor productivity, and product penetration.
- Experience managing advisor performance through structured goals, sales metrics, scorecards, incentive plans, and business reviews.
- Strong understanding of the U.S. domestic wealth management market, including affluent, high-net-worth, and private banking client segments.
- Deep knowledge of advisory and brokerage platforms.
- Experience with Managed Accounts, including UMA, SMA, model portfolios, mutual fund advisory programs, ETF portfolios, and fee-based advisory solutions.
- Experience with brokerage products, including fixed income, equities, structured products, alternatives, CDs, mutual funds, ETFs, and other approved investment solutions.
- Strong advisor coaching, sales leadership, communication, presentation, negotiation, and relationship management skills.
- Ability to partner effectively across a matrixed organization, including Banking, Product, Investments, Lending, Marketing, Operations, Supervision, and Senior Leadership.
- Strong analytical skills and ability to use data to manage advisor productivity and regional business performance.
Qualifications
- Required Qualifications:
- Bachelor’s degree or equivalent work experience required.
- 15+ years of experience in wealth management, brokerage, advisory, private banking, investment sales, or financial services distribution.
- Significant experience directly managing Financial Advisors, Investment Advisors, Wealth Advisors, or licensed investment sales professionals.
- Proven track record of driving revenue growth, AUM growth, net new assets, client acquisition, advisor productivity, and product penetration.
- Experience managing advisor performance through structured goals, sales metrics, scorecards, incentive plans, and business reviews.
- Strong understanding of the U.S. domestic wealth management market, including affluent, high-net-worth, and private banking client segments.
- Deep knowledge of advisory and brokerage platforms.
- Experience with Managed Accounts, including UMA, SMA, model portfolios, mutual fund advisory programs, ETF portfolios, and fee-based advisory solutions.
- Experience with brokerage products, including fixed income, equities, structured products, alternatives, CDs, mutual funds, ETFs, and other approved investment solutions.
- Strong advisor coaching, sales leadership, communication, presentation, negotiation, and relationship management skills.
- Ability to partner effectively across a matrixed organization, including Banking, Product, Investments, Lending, Marketing, Operations, Supervision, and Senior Leadership.
- Strong analytical skills and ability to use data to manage advisor productivity and regional business performance.
Skills
- Commercially driven.
- Field-oriented.
- Highly credible with advisors.
- Comfortable leading through clear goals, disciplined sales routines, performance metrics, and consistent coaching.
Benefits
We offer a comprehensive benefits package that includes:
- Competitive compensation and rewards.
- Health, dental, and vision insurance.
- Pension plan.
- Flexible spending accounts.
- Retirement savings plans.
- Time off and paid holidays.
- Employee assistance programs.
- Professional development opportunities.
- Discounts on various products and services.
- Access to employee resource groups.
- Work-life balance initiatives.
- Continuous learning and development programs.
- Regular performance evaluations and feedback.
- Recognition and rewards for outstanding performance.
- Opportunities for career advancement and professional growth.
- Comprehensive health and wellness programs.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.
- Family-friendly policies and resources.
- Community involvement and volunteer opportunities.
- Environmental sustainability initiatives.
- Disability and leave benefits.
- Equal opportunity employment.
- Flexible work arrangements.
- Employee discounts and perks.
- Employee recognition and awards.
- Professional development and training.
- Wellness and mental health support.