US Hematology Marketing Manager

About the role

The US Hematology Marketing Manager provides commercial support for brand marketing strategy and tactical execution across the US hematology portfolio. This role carries meaningful cross-functional impact and requires close collaboration with internal stakeholders to drive strategic alignment, execution excellence, and measurable performance.

Responsibilities

• Marketing Strategy & Execution Support and execute the commercial marketing plan for key HCP segments across multiple channels, including media, digital, print, and omnichannel.
• Ensure all tactics align with brand strategy and drive achievement of defined KPIs and goals.
• Project Management Apply strong project management capabilities to ensure deliverables are completed on time, within budget, and aligned with business objectives.
• Performance Evaluation & Strategic Thinking Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly.
• Proactively generate ideas beyond existing plans to evolve strategy and execution.
• Print & Fulfillment Serve as the primary point of contact for marketing asset inventory management and fulfillment.
• Meeting & Training Support Support the pull-through, training, and rollout of key initiatives as needed.
• Medical, Legal & Regulatory (MLR) Review Collaborate with MLR reviewers to ensure all brand materials meet medical, legal, and regulatory requirements.
• Align with MLR reviewers on appropriate approval timelines to maintain efficient review cycles.
• Disease State Acumen Develop and demonstrate a strong understanding of the hematology therapeutic area, relevant disease states, and the competitive landscape.
• Vendor Management Manage external vendors and agencies to ensure delivery of work consistent with brand strategy, messaging, and tactical execution.
• Cross-Functional Partnership Collaborate with partners across Sales, Sales Training, Medical Affairs, Regulatory, Legal & Compliance, Market Access, Omnichannel, and Patient Services.

Qualifications

• Required:
  • Candidate must be located within the Eastern or Central Time Zone.
  • Minimum of a bachelor’s degree.
  • 3+ years of experience in marketing or sales.
  • 2+ years working within the pharmaceutical, biotechnology, medical device, healthcare, or broader life sciences industry, including direct industry experience or client-facing consulting/support experience serving these sectors (e.g., payer, provider, hospital, healthcare services, or healthcare consulting organizations).
  • Strong planning, organizational, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Demonstrated ability to collaborate effectively across cross-functional teams to support business objectives.
  • Strong business judgment with a commitment to high ethical, compliance, and quality standards.
  • Self-motivated and proactive, with the ability to work independently while coordinating cross-functional support and driving execution.
• PREFERRED:
  • Experience in hematology, orphan disease, rare disease, or specialty pharmaceutical markets.
  • Willingness to learn or prior experience managing projects through Medical, Legal, and Regulatory (MLR) review processes.
  • Formal or informal project management experience is helpful.
  • Experience supporting multiple brands or indications simultaneously.
  • Demonstrated ability to evaluate performance metrics and optimize marketing plans based on business insights and analytics.

Benefits

Compensation and Total Rewards at Sobi: Competitive compensation for your work, Generous time off policy, Opportunity to broaden your horizons by attending popular conferences, Emphasis on work/life balance, Collaborative and team-oriented environment, Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments.