US Head of OOH Audience Measurement

About the role

The US Head of OOH Audience Measurement is responsible for overseeing the development, implementation, and execution of a large-scale US OOH Measurement Program, targeting a build starting Q4 2026 and launch mid-year 2027. This role involves acting as the primary client leader for core clients and their stakeholders, building a dedicated local team, and driving new business growth in the OOH, Radio, and Digital measurement spaces.

Responsibilities

• Spearhead the new Measurement Program: Oversee the end-to-end development and execution of a large-scale OOH Measurement Program for the US.
• Build and Lead a Best-in-Class Team: Recruit, build, manage, and mentor a dedicated US team to service and grow the US measurement program for the long term.
• Client Leadership & Program Management: Serve as the primary US client leader for this program, managing stakeholder expectations, ensuring cross-team connectivity, and delivering on project and product deployment.
• Drive Audience Measurement New Business: Lead business development efforts in the OOH, Radio, and Digital measurement space in the US, acting as the commercial engine for Ipsos's expanding Audience Measurement presence in the US.
• Cross-Functional Ad Sales Development: Capitalize on your existing network and relationships to drive business development for broader Ipsos services with OOH sector clients, actively participating in One Ipsos development, and working in close collaboration with key internal stakeholders.
• Ideate New Offers & Commercial Strategies: You will be a conduit connecting client's needs to Ipsos OOH capabilities. This may mean kickstarting new products, advising on strategy, and conducting go-to-market campaigns to support the establishment of new capabilities that will fit under your portfolio to capitalize on budgets and find growth for the business line.

Qualifications

• Extensive, senior-level experience in the US OOH advertising industry, with a deep understanding of the media currencies, buy/sell side relationships, and the evolving landscape of Digital OOH.
• Strong familiarity with the data sets that power modern OOH measurement, including mobility data, multi-sensor tracking, and AI-driven modelling.
• Proven background working with US media owners, agencies, advertisers, and industry bodies.
• Achieved a proven track record of driving new business and revenue growth.
• A highly connected industry networker who can confidently represent Ipsos and leverage relationships to drive growth.
• Experience managing budgets, controlling costs, and translating market needs into actionable product strategies.
• Exceptional ability to communicate effectively with executive leaders, global steering committees, and local market leaders.
• A collaborative, "roll-up-your-sleeves" mindset, ready to jump on new opportunities.