US Head of CPG & Retail Strategy

About the role

The US Head of CPG & Retail Strategy role at MiQ is responsible for driving revenue growth across CPG & Retail by bringing MiQ’s full advertising offering to market. This role serves as the commercial lead for the CPG & Retail vertical, partnering closely with the national sales organization to identify growth opportunities, meet with brand marketers and agency stakeholders, and help convert CPG & Retail demand into scalable revenue.

Responsibilities

• Own and execute the U.S. CPG & Retail strategy, focusing on increasing revenue, expanding pipeline, improving profitability, and accelerating growth across CPG & Commerce advertisers.
• Serve as a senior commercial partner to the national Sales organization, helping teams identify priority accounts, shape client strategy, influence opportunities, and move revenue through the pipeline.
• Build and nurture strong media relationships with CPG & Retail brand marketers to create demand, strengthen agency partnerships, and unlock new revenue opportunities.
• Lead the go-to-market rollout and adoption of CPG & Retail products, ensuring Sales teams are trained, equipped, and confident in positioning solutions in client and agency conversations.
• Translate feedback from brand marketers, agencies, clients, and Sales into product, partnership, and marketing priorities that strengthen MiQ’s CPG & Retail offering, narrative, and support scalable growth.
• Identify market gaps, emerging trends, understand the competitive landscape, and identify new opportunities for differentiated media solutions.
• Partner with MiQ Sales Marketing team to promote, position, and train internal commercial teams on MiQ’s CPG & Retail offerings and the unique needs of vertical marketers.
• Stay expertly versed in the retail media networks and provide education to relevant MiQ teams and clients.
• Be a lead voice at industry advertising conferences, write thought leadership, and help shape marketing activations in the CPG / Retail vertical.

Requirements

• Proven track record of at least 10 years in sales, biz dev, or strategic partnership development and management within the media, advertising, and Ad Tech industries.
• Strong network and existing relationships with key players in the Ad Tech ecosystem on both the buy and sell side with a focus on healthcare partners.
• Deep understanding of the healthcare advertising industry landscape, including regulatory requirements, market dynamics, and consumer behavior trends.
• Experience across DTC.
• Exceptional negotiation and communication skills, with the ability to influence at the executive level.
• Strong collaborative nature and ability to work across the gray with multiple business partners.
• Highly self-aware, analytical, and committed to continuous self-development.
• Advanced understanding of programmatic and a strong sense of the Ad Tech industry at-large.
• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.

Qualifications

Please note that while the above qualifications are essential, MiQ strives to find the best people who might not meet every single requirement. Our talent team looks for the best fit for the role and other opportunities at MiQ.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong negotiation and relationship-building skills.
• Ability to manage multiple projects simultaneously.

Benefits & Perks

• Comprehensive benefits package including health, vision, and dental insurance, with generous employer contributions.
• Generous annual PTO and paid holidays, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives.
• Paid maternity and paternity leave.
• Tax-free benefits (Commuter/Health/Dependent Care) programs.
• Ongoing education & training.

Pay

A reasonable estimate of the current compensation range for this position is $180,000-$200,000. This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures. Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages.