US-Business Planning Analyst II -Pay Rate

Job ID: 3056801 | Location: Remote

About the role

The Field Marketing Specialist requires strategic thinking as well as the hands-on execution of a proven individual contributor. In this role, you will collaborate with key internal stakeholders and channel partners to design, execute, and measure integrated marketing and demand generation programs across the United States. The ideal candidate possesses a deep understanding of the business challenges facing today’s IT decision-makers, a track record of building strong cross-functional relationships across sales and product teams, and experience driving field strategy. Familiarity with key vertical markets (e.g., SLED – State, Local, and Education) is strongly preferred.

Responsibilities

• Program Execution & Demand Generation: Collaborate with sales, corporate marketing, solutions marketing, and technical experts to develop and execute multi-channel marketing campaigns and demand generation strategies.
• Event Management: Lead day-to-day project management, execution, and follow-up for custom customer events, strategic tradeshows, and executive roundtables.
• Stakeholder & Partner Alignment: Build strong relationships with key stakeholders across sales, marketing, and product management to identify and capitalize on growth opportunities.
• Customer Engagement & Communications: Drive customer touchpoints by maintaining a regular cadence of communications, including content development, database management, and lead tracking.
• Budget Management: Manage Opex budgets efficiently, ensuring accurate tracking, allocation, and reporting.

Requirements

• 3+ years of technology field marketing or demand generation experience.
• Data Proficiency & ROI Measurement: Strong proficiency in Microsoft Excel and data analysis, with a demonstrated ability to leverage metrics to track performance, measure campaign ROI, and optimize future marketing investments.
• Sales & Channel Alignment: Proven track record of building successful working relationships with enterprise sales teams and channel partners to co-develop and execute marketing plans.
• Autonomy & Agility: Ability to thrive in a fast-paced, matrixed environment with limited supervision, managing shifting priorities and aggressive timelines.
• Cross-Functional Collaboration: Exceptional interpersonal and negotiation skills to influence stakeholders across business units, marketing, field, and channel teams.
• Strategic & Tactical Execution: Broad expertise across strategic marketing planning, analytical problem-solving, and hands-on tactical campaign execution.
• Strong Communication: Excellent verbal, written, and presentation skills with a solution-oriented, creative approach to challenges.
• Graphics Design knowledge is preferred.

Benefits

• Medical, dental, vision, life, disability, and other insurance plans offering an optional layer of financial protection.
• ESPP (employee stock purchase program).
• 401K program with eligibility to contribute typically within 30 days of starting; company match after 12 months of tenure.
• HSA (Health Savings Account on the HDHP plan).
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program.
• Access to certification prep and a library of technical and leadership courses, books, and seminars after 6+ months of tenure.
• Certification discounts and perks to associations including CompTIA and IIBA.
• Dedicated customer service team for consultants addressing benefits and other resources.
• Certified Career Coach.
• Welcome Packet providing a full list of benefits, programs, support teams, and resources.