Urban Outfitters Senior Manager, Digital Merchandising

Role Responsibilities

• Develop and manage site-wide and divisional digital strategy roadmap: identifying opportunities for site merchandising and enhancing sales performance.
• Lead site merchandising via customer-first strategy; optimizing product prioritization by performance and investment.
• Analyze weekly, monthly, and ad hoc performance data—integrating sales with inventory health—to lead the team in identifying reactionary merchandising pivots and messaging opportunities that support immediate business needs.
• Own the end-to-end discovery experience, including the strategic optimization of onsite search relevancy, automated product sorting (boost/bury logic), and navigation taxonomy to ensure a seamless browse experience.
• Partner with Optimization team to evolve the PDP (Product Detail Page) strategy; providing commercial insights and category-specific requirements to improve conversion and storytelling.
• Collaborate closely with Buying teams to pinpoint key opportunities, ensuring alignment with overarching business objectives.
• Partner with Marketing to dictate product selection for outbound channels (Email, Social, SMS), ensuring alignment with site inventory and commercial priorities.
• Create curated trend groups for site messaging and outbound appropriate to customer that drive sales and support divisional priorities.
• Manage the end-to-end site content experience, overseeing the request and briefing process for all on-site placements.
• Collaborate with Digital Product/UX to identify and prioritize site feature enhancements that reduce friction in the customer journey.
• Partner with SEO and Copy teams to ensure all digital merchandising strategies align with organic search growth targets.
• Partner with personalization team on customer-segmented recommendations and experiences.
• Establish streamlined processes in coordination with cross-functional teams to facilitate the execution of seasonal launches, ensuring timely and accurate implementation.
• Conduct regular site audits, ensuring best-in-class experience: product selection, placement, and site navigation.
• Contribute to the A/B testing and optimization roadmap by identifying high-merchandising hypotheses; partnering with the Optimization team to test site functionality, sorting logic, and content that drives incremental revenue.
• Stay informed about industry best practices, competitor activities, and emerging trends in eCommerce, incorporating relevant insights into strategy development.
• Foster a culture of innovation and continuous learning within the team, encouraging exploration of new tools, trends, and merchandising techniques.

Role Qualifications

• 7+ years of Digital Merchandising experience
• 3+ years of people management experience
• Excellent project management skills
• Proven analytical and quantitative skills
• Able to make timely decisions, anticipate problems, and provide creative solutions
• Excellent written and verbal communication skills
• Advanced Excel skills
• Experience using web content management systems like SFCC, Shopify Plus
• Experience with Google Analytics 4 (GA4), Adobe Analytics or similar
• Experience with optimization tools for site search and product ranking
• Pro-active with new ideas and have a healthy curiosity
• Buying experience a plus
• Related bachelor’s degree preferred
• Must be able to be in Philadelphia office minimum 3 days weekly