Upstream Product Manager

Opportunity Product Strategy & Road Mapping

Owns the 5-year new product roadmap for the portfolio.

Develop and manage product roadmaps, ensuring alignment with business goals and customer requirements.

Evaluate and prioritize new product opportunities, ensuring feasibility and alignment with Medisca’s strategic objectives.

Lead the development and ownership of key strategic planning documents for the portfolio, including the Product Charter, Opportunity Assessment, and Business Case, to define the product’s vision, evaluate market potential, and justify investment decisions.

Reviews potential expiring patents for early entrance into the market as a competitor.

Complete internal documentation and works with the patent attorney for any innovative ideas that can be patented.

Monitor and assess product portfolio for gaps, identifying areas for improvement and driving innovation.

Perform market sizing, segmentation, and white space analysis to guide new product development.

Customer & Market Insight (VOC)

Analyze product data, voice of customer (VOC) information and market trends to identify and generate new business opportunities, define product requirements, and assess market development opportunities.

Engage with customers and industry experts to gather insights and feedback for continuous product improvement.

Participate in sales calls and visit customers when needed to gather feedback for new product additions.

Identify and attend tradeshows that will help drive innovation, meet new potential partners, and understand industry trends.

Product Development & Requirements

Collaborate with cross-functional teams, including R&D, Engineering, Marketing, and Sales, to define product requirements and drive product development.

Own the creation and maintenance of the Marketing Requirements Document (MRD) by gathering and consolidating input from cross-functional stakeholders (e.g., sales, regulatory, engineering, marketing, and R&D).

This document defines the customer and market needs, product use cases, target user profiles, and required features, and serves as a foundation for guiding the product design and development process.

Collaborates and owns the traceability matrix of customer requirements to design specifications with engineering or manufacturer.

Provides pricing target for new products entering the portfolio.

Ensure regulatory requirements and design inputs are captured early in product planning.

Project Management & Launch Readiness

Manages projects for new product additions until commercial launch, reporting on timelines and risks.

Responsible for keeping the project on track using Project management tools.

Prepare products for commercial launch and collaborate with downstream product manager for launch execution.

Train salespeople on the launch of new products.

Serve as the SME for launching new products and integrating them into the portfolio.

Define key launch metrics and success criteria for new product introductions.

Strategic Partnerships

Works with the Procurement team to find ideal partners for new product additions.

Review and evaluate the industry and suggests potential strategic partners.