UI/UX Lead

About the role

Pure Imagination Labs’ UI/UX Lead designs and implements immersive UI/UX systems in Unreal Engine, supporting mission logic, feedback clarity, and educational accessibility. Owns the full UI lifecycle—from wireframes to optimized real-time implementation—across screen-based, spatial, and physical interfaces. Develops modular UI components, reusable frameworks, and scalable design patterns. Leads usability testing and ensures alignment with narrative tone, technical performance, and guest comprehension. Serves as a hands-on contributor and functional lead across internal and vendor-delivered projects.

Responsibilities

• Design, prototype, and implement immersive UI/UX systems in Unreal Engine 5 using UMG, Blueprints, and modern UE5 interface components.
• Take UI/UX from initial concept through final implementation, including layout, logic, feedback systems, and performance optimization.
• Own the full lifecycle of UI/UX design across physical-digital, simulation, and interactive narrative experiences.
• Define adaptive UI patterns that scale across screen-based interfaces, in-world displays, spatial HUDs, and physical control overlays.
• Collaborate with creative, technical, and production teams to ensure UI design supports mission logic, narrative clarity, and intuitive user flow.
• Architect reusable UI frameworks that account for state changes, branching logic, error handling, scoring, and feedback systems.
• Maintain performance-optimized, modular UI components using deferred rendering-safe materials and data-driven layouts.
• Develop documentation, style guides, and UX standards for consistent implementation across teams and vendors.
• Conduct usability testing across age groups and use cases, incorporating feedback into iterative UI refinement.
• Design with accessibility, educational clarity, and immersive fidelity in mind—including controller mapping, motion-safe layouts, and readable typography.
• Integrate UI assets from internal and external artists while maintaining visual consistency and real-time performance.
• Serve as both hands-on contributor and functional lead, owning UI/UX delivery on small projects and overseeing vendors or team members on larger initiatives.
• Perform other duties as assigned.

Qualifications

• Associate’s degree or equivalent from two-year college/technical school required.
• Bachelor’s degree from a four-year college or university is preferred or equivalent combination of education and experience.
• Minimum 5 to 7 years of professional experience designing and implementing real-time UI/UX for games, training, simulation, or immersive experiences.
• Expert knowledge of Unreal Engine 5, specifically UMG, Blueprint-based UI logic, Material Layers for UI, and UE5 best practices for widget optimization.
• Demonstrated ability to take UI/UX from early concept to final implementation.
• Proficiency in wireframing and UX tools such as Figma, Adobe XD, or similar.
• Experience designing interfaces for non-traditional hardware setups, including large displays, motion platforms, or custom physical interfaces.
• Strong visual sensibility with an understanding of motion-safe UI, scaling, and contrast/accessibility standards.

Additional Qualifications

• Familiarity with VR/AR UI design, including spatial input and comfort-safe interfaces.
• Experience working in themed entertainment, simulation environments, or LBE.
• Experience using design tools such as After Effects, Photoshop, Illustrator, or similar for visual and motion UI asset development.
• Proven ability to manage vendors or mentor junior contributors in a fast-paced production environment.
• Experience with databinding, State Tree, or runtime behavior systems in UE5.
• Flexibility to travel for live staging and working on-site for integration testing, commissioning, and post-launch support.
• Strong verbal and written communication skills, with the ability to interact effectively with internal teams, external vendors, and other stakeholders.
• Able to handle sensitive information with confidentiality and professionalism.

Benefits

• Medical, dental, and vision insurance.
• 401(k).
• Medical leave.
• A variety of other perks.

Pay

$115,000 annually

Schedule

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week.

Required Residence

This candidate must live or reside in the state of Kansas; or relocate within six (6) months of offered employment.

Required Travel

This candidate is required to travel up to 15% for specific project installations.