Traffic Manager
Job Summary
The Traffic Manager is responsible for the accurate, timely, and efficient trafficking of creative assets across a highly complex, large-scale, multi-channel account portfolio. This role plays a critical function in ensuring media buys are fulfilled correctly and on schedule across traditional and digital channels, while serving as a strong collaborator with Account Management, Media, Production, and external partners.
Responsibilities
Lead end-to-end trafficking of creative assets for a highly complex, multi-channel account, ensuring accuracy, compliance, and on-time delivery
Traffic assets across traditional and digital channels, including but not limited to: Broadcast, Digital & Programmatic, Paid Search, Paid Social, YouTube / Online Video, OOH, Print, and Site Direct
Partner closely with Account Management and Media teams to obtain and clarify direction related to markets, messaging, assets, run dates, and specifications
Generate and manage Creative IDs, file naming conventions, and asset tracking to support reporting, dashboards, and audits
Input and maintain accurate trafficking details within Media Insertion Orders (MIOs) and related systems
Cook up and manage internal and external approvals prior to releasing traffic instructions to media partners and vendors
Proactively identify risks, gaps, or timing issues and communicate solutions early to project teams
Collaborate effectively across disciplines to ensure smooth handoffs and shared accountability
Support light project management needs as required, including timeline coordination and status communication
Ensure adherence to partner SLAs, internal processes, and quality standards
Qualifications
5+ years of Traffic Management experience within an agency or media-driven environment
Proven experience trafficking both traditional and digital media, including programmatic, search, and social
Strong understanding of agency workflows, cross-functional dependencies, and structured intake and trafficking processes
Knowledge of media and creative specifications across multiple formats, including digital, OOH, print, and broadcast
Demonstrated ability to manage multiple priorities, meet tight deadlines, and maintain exceptional attention to detail in a high-volume environment
Required platform experience: Smartsheet, Basecamp
Strong written and verbal communication skills, with the ability to collaborate effectively across internal teams and external media partners
Exceptional organizational skills and accuracy when managing high volumes of deliverables
Clear, proactive communicator with the ability to build strong cross-functional relationships
Preferred Skills
Experience trafficking creative across multiple channels simultaneously
Familiarity with media plans and insertion orders
Ability to quickly learn new systems and spec guidelines
Key Responsibilities
Creative Intake Stewardship: Manage the intake process for all creative requests, ensuring forms are complete, accurate, and clearly scoped for delivery.
Creative Trafficking Execution: Process final creative assets and traffic them directly to media partners, ensuring all files meet required specs, formats, and deadlines.
Timeline Coordination: Partner with the Project Manager to stay in sync on production schedules, helping ensure deliverables are sent out in lockstep with broader timelines.
Delivery QA: Review final creative to confirm file readiness (naming conventions, formatting, file types, and specs) prior to trafficking to media partners.
Documentation & Tracking: Maintain detailed trafficking logs and delivery records, updating stakeholders on file status and delivery confirmation.
Cross-Functional Communication: Serve as the operational bridge between Project Management, Creative, and external media contacts to ensure clarity and accuracy in all outbound creative distribution.
Problem-Solving: Proactively flag and resolve trafficking challenges such as unclear specs, missing assets, or media changes.