Trade Marketing Specialist

Job Summary

The Trade Marketing Specialist will work as an integral part of the marketing team supporting Crystal's trade marketing needs and day-to-day support for the sales team. This role involves managing content on Crystal's trade portal and creating collateral, toolkits and presentation materials to support trade sales globally.

Responsibilities

• Manage trade portal content updates, rollout of new developments, and tracking to ensure all assets are current and accessible to partners, optimizing engagement.
• Develop and create trade marketing collateral, including promotion campaign toolkits and tactical materials to support sales objectives.
• Cook up the trade e-mail, SMS and webinar calendar, ensuring communications are timely, highlighting relevant commercial priorities and content, and effectively driving partner engagement.
• Create compelling presentation materials and webinars for delivery by the trade sales team.
• Support sales events and trade shows; assist in coordinating logistics and materials.
• Write high quality briefs to in-house creative team and collaborate on development of materials to meet business objectives and align with Crystal’s brand.
• Assess the performance of trade activities and the competitive landscape and recommend adjustments and new ideas as needed.
• Update and maintain internal marketing project and activity plans, ensuring clear communication.
• Collaborate within the marketing team and with key functions including trade sales, reservations and operations across Crystal and AKTG in London and Downers Grove, IL.
• Support additional marketing initiatives and cross-functional projects as needed.

Requirements

• Experience creating marketing and digital tools to support B2B/trade sales, preferably for travel advisors.
• Strong PowerPoint skills.
• Proficiency in Microsoft Outlook, Word, and Excel programs.
• Excellent copywriting, editing and proofreading skills.
• Strong understanding of brand standards and execution against guidelines.
• Highly detail-oriented with strong organizational and follow-up skills.
• Collaborative team player with a positive, proactive attitude.
• Resourceful self-starter with the ability to take initiative and work independently.
• Able to multi-task and perform in a fast-paced, dynamic environment.

Skills

• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
• 3+ years of experience in marketing; cruise/travel experience highly preferred.