Trade Marketing Representative (Columbus, GA)

Responsibilities

• Determines visit frequency based on provided "JTI Liggett customer prioritization".
• Participates in the decision making of what activities should be executed in outlets.
• Arranges time of visit with customer to get the best impact.
• Plans for the calls based on sales data (in/out sales) from the Outlet.
• Uses local knowledge to identify opportunities to be included into the Cycle Plan.
• Analyzes JTI Liggett activity and program performance for future planning.
• Maintains awareness of competitor activity (respective territory and outlet).
• Presents JTI Liggett sales information provided by JTI Liggett Head Office.
• Educates and influences outlets on the best way to manage the tobacco category.
• Tactically uses business information (JTI Liggett and retailer) to strengthen selling arguments.
• Negotiates short term sell out volume agreements to increase JTI Liggett sales (eg. Trade marketing programs).
• Reverts JTI Liggett product placement to agreed planogram.
• Checks compliance standards versus contractual agreements.
• Uses an advanced selling process, matching JTI Liggett product benefits to customer needs.
• Proactively predicts, plans and handles objections.
• Gains commitment to plan by summarizing the overall benefit of the JTI Liggett proposal matched to the needs of the customer.
• Sets recommended selling price points of JTI Liggett products correctly.
• Sets the required JTI Liggett SKUs correctly.
• Logistics Merchandises stock and educates store staff on the importance of availability if required.
• Takes / Places top up orders on behalf of retailer.
• Assesses individual objectives performance versus planned and looks for future improvement.
• Records results versus objective in Synergy or similar system.
• Manages various tasks and projects as they arise and upon manager’s request.

  Requirements

  • High School Diploma required; additional education preferred.
  • Experience in sales CPG are preferred, college graduates are welcomed.
  • Valid driver's license.
  • Strong computer skills, including proficiency in Microsoft Office Suite.
  • Solid commercial understanding.
  • Excellent communication skills.
  • Strong selling skills, with a focus on the Double Win approach.
  • Knowledge of Synergy (reporting & data).
  • Strong analytical skills.

  Physical Requirements

  • Must be willing and able to lift up to 25 lbs.
  • Climb step ladders (up to 10 feet in height).
  • Drive stakes (for signage) into the ground surface.

  Benefits

  • Annual Performance-based Bonus
  • Employee Stock Purchase Plan
  • Personal Development Programs
  • Medical, Dental & Vision Plan for employees & family members
  • Life Insurance
  • Matching 401(K)
  • Paid Time Off (PTO)
  • Paid Family Leave (20 weeks)
  • Short-Term & Long-Term Disability
  • Education/Tuition Assistance
  • Volunteering Activities
  • Employee Assistance Program (counselling services for employees & family members)