Trade Marketing Representative
JTI · Port St Lucie, FL · 3 wk ago
RemoteRemoteMarketingFull-time
About the role
This position is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the primary goal of driving sales growth.Responsibilities
- Determines visit frequency in alignment with "JTI Liggett customer prioritization."
- Contributes to decision-making regarding which activities should be implemented at the outlets.
- Clocks visit timing with customers to maximize impact.
- Plans calls based on sales data (in/out sales) from the outlets to ensure optimal outcomes.
- Leverages local knowledge to identify opportunities for inclusion in the Cycle Plan.
- Analyzes JTI Liggett activity and program performance to inform future planning.
- Maintains awareness of competitor and retailer activity within the respective territory and outlets.
- Presents JTI Liggett sales data provided by the Head Office.
- Educates and guides outlets on effective tobacco category management.
- Strategically utilizes business insights (from both JTI Liggett and retailers) to strengthen sales arguments.
- Negotiates short-term sell-out volume agreements to boost JTI Liggett sales (e.g., trade marketing programs).
- Ensures product placement aligns with agreed planograms and checks compliance with contractual standards.
- Applies an advanced selling process, aligning JTI Liggett product benefits with customer needs.
- Proactively anticipates and addresses objections, securing commitment by highlighting the overall benefits of the JTI Liggett proposal.
- Ensures correct selling price points and that required JTI Liggett SKUs are listed.
- Evaluates individual performance against set objectives and identifies opportunities for future improvement.
- Records results relative to objectives in Synergy or a similar system.
Requirements
- College Graduates are welcome
- A minimum of a High School Diploma is required, with further education or experience in CPG sales (preferred)
- Valid driver's license
- Strong computer skills, including proficiency in Microsoft Office Suite
- Solid commercial understanding
- Excellent communication skills
- Strong selling skills, with a focus on the Double Win approach
- Knowledge of Synergy (reporting & data)
- Strong analytical skills