Trade Marketing Representative

About the role

This position is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the primary goal of driving sales growth.

Responsibilities

• Determines visit frequency in alignment with "JTI Liggett customer prioritization."
• Contributes to decision-making regarding which activities should be implemented at the outlets.
• Captures visit timing with customers to maximize impact.
• Plans calls based on sales data (in/out sales) from the outlets to ensure optimal outcomes.
• Leverages local knowledge to identify opportunities for inclusion in the Cycle Plan.
• Analyzes JTI Liggett activity and program performance to inform future planning.
• Maintains awareness of competitor and retailer activity within the respective territory and outlets.
• Presents JTI Liggett sales data provided by the Head Office.
• Edits and guides outlets on effective tobacco category management.
• Strategically utilizes business insights (from both JTI Liggett and retailers) to strengthen sales arguments.
• Negotiates short-term sell-out volume agreements to boost JTI Liggett sales (e.g., trade marketing programs).
• Ensures product placement aligns with agreed planograms and checks compliance with contractual standards.
• Applies an advanced selling process, aligning JTI Liggett product benefits with customer needs.
• Proactively anticipates and addresses objections, securing commitment by highlighting the overall benefits of the JTI Liggett proposal.
• Ensures correct selling price points and that required JTI Liggett SKUs are listed.
• Evaluates individual performance against set objectives and identifies opportunities for future improvement.
• Records results relative to objectives in Synergy or a similar system.
• Manages various tasks and projects as they arise, or as requested by the manager.

Requirements

• College Graduates are welcome
• A minimum of a High School Diploma is required, with further education or experience in CPG sales (preferred)
• Valid driver's license
• Strong computer skills, including proficiency in Microsoft Office Suite
• Solid commercial understanding
• Excellent communication skills
• Strong selling skills, with a focus on the Double Win approach
• Knowledge of Synergy (reporting & data)
• Strong analytical skills

Physical requirements

Must be willing and able to:

• lift up to 25 lbs.
• climb step ladders (up to 10 feet in height)
• drive stakes (for signage) into the ground surface

Benefits

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family members)