Trade Marketing Representative

About the role

This position is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the primary goal of driving sales growth.

Responsibilities

• Determines visit frequency in alignment with "JTI Liggett customer prioritization."
• Contributes to decision-making regarding which activities should be implemented at the outlets.
• Climbs step ladders (up to 10 feet in height).
• Drives sales growth through customized sales programs tailored to each account.
• Manages a designated geographic territory and is personally responsible for achieving results within that area.
• Executes sales and merchandising programs, ensuring optimal outcomes.
• Plays a key role in the strategic planning and execution of sales initiatives.
• Monitors competitor and retailer activity within the respective territory and outlets.
• Provides educational guidance to outlets on effective tobacco category management.
• Negotiates short-term sell-out volume agreements to boost JTI Liggett sales.
• Ensures product placement aligns with agreed planograms and checks compliance with contractual standards.
• Applies an advanced selling process, aligning JTI Liggett product benefits with customer needs.
• Anticipates and addresses objections, securing commitment by highlighting the overall benefits of the JTI Liggett proposal.
• Ensures correct selling price points and that required JTI Liggett SKUs are listed.
• Evaluates individual performance against set objectives and identifies opportunities for future improvement.
• Records results relative to objectives in Synergy or a similar system.

Requirements

• College Graduates are welcome.
• A minimum of a High School Diploma is required, with further education or experience in CPG sales preferred.
• Valid driver's license.
• Strong computer skills, including proficiency in Microsoft Office Suite.
• Solid commercial understanding.
• Excellent communication skills.
• Strong selling skills, with a focus on the Double Win approach.
• Knowledge of Synergy (reporting & data).
• Strong analytical skills.

Physical requirements

Must be willing and able to:

• Lift up to 25 lbs.
• Climb step ladders (up to 10 feet in height).
• Drive stakes (for signage) into the ground surface.

Benefits

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family members)