Trade Activation Manager (Raleigh, NC)

Position Purpose

The Trade Activation Manager translates commercial and brand strategy into scalable trade programs for independent stores and retail customers. The role equips Retail Sales and Field teams with the right programs, tools, platforms, and selling stories to win at the point of sale, drive execution excellence, and grow volume, share of market, distribution, and trial.

Responsibilities

• Design, develop, and execute retail trade and consumer activation programs across assigned product categories.
• Ensure all programs are fully aligned with portfolio and brand strategies, with clear objectives to drive retail trial, clerk engagement, in-store conversion, and measurable business growth.
• Act as the primary activation partner for Retail Sales and Field teams. Translate retail realities into actionable programs, adapt mechanics when needed, provide clear execution guidance, and secure strong field adoption and execution quality.
• Develop and execute trial and performance-based retail programs. Design, pilot, and scale trade programs, including pay-for-performance initiatives. Define mechanics, Key Performance Indicators, and success criteria, monitor results, and recommend optimizations or broader rollouts based on performance.
• Own the end-to-end development cycle of retail activation programs, including budget management, legal approvals, agency briefing and management, Key Performance Indicator definition, and post-activation evaluation. Ensure timely delivery, budget control, compliance, and consistency across all retail executions.
• Manage the creation and implementation of NACS and trade shows in collaboration with Head Office departments and third-party partners. Lead concept development, vendor coordination, contracting, execution planning, on-site implementation, and post-event performance review.

Requirements

• Bachelor’s Degree in Marketing or related field;
• Proven experience in Trade & Consumer marketing is desired;
• Fluent English.

What We Offer

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development
• Medical/Dental & Vision Plan for employees & family members
• Life insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave up to 20 Weeks
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Flexible Dress Code
• Hybrid Work Setup
• Snacks & Drinks
• Office Parties
• Volunteering Activities
• Employee Assistance Program- counselling, for employees & family members