Trade Activation Associate - Albany/Hudson Valley

About the role

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Responsibilities

• Support in-store sell-through programs and promotional execution
• Identify opportunities to improve visibility, conversion, and shopper engagement
• Provide market feedback and execution insights to sales and trade marketing teams
• Support new account onboarding and launch execution
• Deliver brand and product education to dispensary staff
• Ensure merchandising and activation standards are established from day one
• Execute visual merchandising and in-store activation standards
• Support premium programming and key market initiatives
• Maintain strong brand presence and execution quality across accounts
• Conduct menu accuracy and digital presence audits
• Support execution of digital merchandising and promotional visibility
• Identify opportunities to improve online shopper experience and