Tracking & Analytics Specialist

About the role

We are seeking a detail-oriented and technically proficient Tracking & Analytics Specialist to own the implementation, governance, and quality assurance of digital measurement across our North America Direct-to-Consumer (D2C) eCommerce platforms.

Responsibilities

• Configure, maintain, and troubleshoot Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations across complex D2C eCommerce experiences, including headless and single-page application environments.
• Define and document dataLayer requirements, tagging specifications, and measurement plans that enable consistent and scalable analytics implementations.
• Partner with Product and Engineering teams to implement, validate, and optimize tracking solutions throughout the development lifecycle.
• Perform comprehensive quality assurance testing using GA4 DebugView, GTM Preview, browser developer tools, network inspection, and related debugging tools.
• Deploy, monitor, and troubleshoot media pixels and conversion tracking solutions, including Google Ads, Meta, and related marketing platforms.
• Investigate data discrepancies across analytics platforms, backend systems, and third-party data sources, identifying root causes and driving corrective actions.
• Ensure analytics implementations comply with approved privacy, consent management, and regulatory requirements, including Consent Mode and CMP frameworks.
• Support ongoing measurement enhancements by validating releases, improving data quality processes, and recommending tracking optimizations.

Requirements

• Bachelor's Degree
• 3+ years of experience implementing and supporting digital analytics solutions within eCommerce, digital product, or web analytics environments.
• Advanced expertise with Google Analytics 4 (GA4), Google Tag Manager (GTM), custom event tracking, and analytics debugging methodologies.
• Experience defining and validating dataLayer implementations within modern web architectures, including single-page applications (SPA) and headless commerce environments.
• Strong analytical and troubleshooting skills with the ability to identify, investigate, and resolve tracking and data quality issues.
• Prioritization of collaboration with cross-functional stakeholders and translating business measurement needs into clear technical requirements.

Qualifications

• Advanced expertise with Google Analytics 4 (GA4), Google Tag Manager (GTM), custom event tracking, and analytics debugging methodologies.
• Experience defining and validating dataLayer implementations within modern web architectures, including single-page applications (SPA) and headless commerce environments.
• Strong analytical and troubleshooting skills with the ability to identify, investigate, and resolve tracking and data quality issues.
• Prioritization of collaboration with cross-functional stakeholders and translating business measurement needs into clear technical requirements.

Skills

• Advanced expertise with Google Analytics 4 (GA4), Google Tag Manager (GTM), custom event tracking, and analytics debugging methodologies.
• Experience defining and validating dataLayer implementations within modern web architectures, including single-page applications (SPA) and headless commerce environments.
• Strong analytical and troubleshooting skills with the ability to identify, investigate, and resolve tracking and data quality issues.
• Prioritization of collaboration with cross-functional stakeholders and translating business measurement needs into clear technical requirements.

Benefits

• Discounts on our award-winning Electrolux products and services
• Family-friendly benefits
• Insurance policy plan
• Extensive learning opportunities and flexible career path