Timberland: Assistant Manager - Grand Rapids

At Timberland, we’re a force of nature—stepping outside, working hard together, and moving the world forward. With a rich heritage of craftsmanship and a commitment to responsible product creation, outdoor protection, and community building, Timberland is the recognized leader in boot culture. If you thrive in a fun, adventure-driven team, this could be the place for you.

About the role

As the Assistant Store Manager, you will lead, develop, and motivate a team of Brand Advocates to deliver a best-in-class customer experience that embodies our brand values. Partnering closely with the Store Manager, you’ll drive profitability through excellence in customer engagement, merchandising, operations, and community connection. In the Store Manager’s absence, you’ll assume full responsibility for the store. This role is ideal for someone passionate about leadership, team development, and fostering an inclusive, high-performing retail environment.

Responsibilities

• Support the store team in achieving and exceeding sales goals by monitoring key performance indicators and individual targets.
• Lead and coach the team to surpass productivity goals through exceptional customer service and selling behaviors.
• Supervise daily store operations, including opening/closing procedures, floor coverage, and task delegation.
• Assist the Store Manager in recruiting, hiring, and onboarding high-caliber talent.
• Provide ongoing training, feedback, and development to team members.
• Ensure compliance with company policies, procedures, and operational standards.
• Manage expenses, control shrink, and drive profitability in partnership with the Store Manager.
• Maintain visual merchandising standards and align product replenishment with brand directives.
• Foster a culture of accountability, creativity, and continuous improvement.
• Promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
• Support inventory management through accurate shipping, receiving, and stockroom practices.

Requirements

• 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment.
• High School Diploma or equivalent (hands-on experience and demonstrated achievements valued most).
• Proven ability to drive results through store teams and exceed sales/profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal/written communication with the ability to influence across all levels.
• Solution-oriented and flexible in a dynamic retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Ability to stand/move throughout the store for extended periods and perform physical tasks (e.g., bending, reaching, lifting light/moderate weight, climbing ladders) with or without reasonable accommodation.

Pay

Hiring range: $20.73 – $30.00 USD per hour. This position is eligible for additional compensation, including annual incentive plans, sales incentives, or commission potential. Specific details will be provided during the recruiting process.

Benefits

VF Corporation offers a comprehensive benefits program, including medical plans. Detailed information will be provided during the hiring process. Visit www.MyVFbenefits.com (select "Looking to Join VF?") for a general overview.