TikTok Shop - User Research Analyst, Consumer Strategy

About the Team

We are TikTok Shop’s Global e-Commerce Product team. We serve buyers, merchants, creators, service providers, and internal teams across the global e-Commerce ecosystem by delivering end-to-end product solutions. Through product features and systems, product strategy, and product education, we enable ecosystem participants to operate and grow their e-Commerce businesses efficiently and seamlessly. Our team brings together a broad range of product-focused roles, including Product Management, Product Operations, Product Solutions, Product Strategy, Product Marketing, Customer Success, and Program Management.

Responsibilities

• External insights: industry and market research. Benchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions.
• Strategic planning: sharpen direction and priorities. Develop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones.
• Business diagnostics: identify problems and drive solutions. Regularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact.
• Foresight, course correction, and strategic tools: Continuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.

Qualifications

Minimum Qualification(s)

• 3+ years of experience in product management, product operations, strategy consulting, business analysis, or a related field.
• Strong strategic thinking and a holistic business perspective, with the judgment to distinguish long-term fundamentals from short-term gains while remaining attentive to important details.
• Excellent structured thinking and analytical skills, with the ability to turn ambiguous problems into clear strategies and execution paths.
• A fast learner with strong curiosity and enthusiasm for going deep into the business and growing quickly.
• Strong cross-functional influence and execution skills, with the ability to build alignment and drive outcomes without direct authority; highly accountable and results-oriented.

Preferred Qualification(s)

• Experience in e-commerce, AI, or global businesses.