TikTok Shop - Product Strategy Analyst, Consumer Strategy

About the Team

We are TikTok Shop’s Global e-Commerce Product team. We serve buyers, merchants, creators, service providers, and internal teams across the global e-Commerce ecosystem by delivering end-to-end product solutions. Through product features and systems, product strategy, and product education, we enable ecosystem participants to operate and grow their e-Commerce businesses efficiently and seamlessly. Our team brings together a broad range of product-focused roles, including Product Management, Product Operations, Product Solutions, Product Strategy, Product Marketing, Customer Success, and Program Management.

Responsibilities

• External insights: industry and market research. Benchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions.
• Strategic planning: sharpen direction and priorities. Develop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones.
• Business diagnostics: identify problems and drive solutions. Regularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact.
• Foresight, course correction, and strategic tools: Continuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.

Qualifications

Minimum Qualification(s)

• 3+ years of experience in product management, product operations, strategy consulting, business analysis, or a related field.
• Strong strategic thinking and a holistic business perspective, with the judgment to distinguish long-term fundamentals from short-term gains while remaining attentive to important details.
• Excellent structured thinking and analytical skills, with the ability to turn ambiguous problems into clear strategies and execution paths.
• A fast learner with strong curiosity and enthusiasm for going deep into the business and growing quickly.
• Strong cross-functional influence and execution skills, with the ability to build alignment and drive outcomes without direct authority; highly accountable and results-oriented.

Preferred Qualification(s)

• Experience in e-commerce, AI, or global businesses.

Pay

The base salary range for this position in the selected city is $102,600 – $143,640 annually. Compensation may vary outside of this range depending on a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).