TikTok Shop Livestreaming Manager (Los Angeles)

Day in the Life

• Plan, manage, and execute TikTok Shop livestream sessions with a strong focus on driving GMV, engagement, and conversion
• Coordinate livestream schedules, scripts, product placements, and promotional strategies aligned with broader marketing campaigns
• Develop and refine livestream content strategies to improve viewer retention, storytelling, and overall production quality
• Recruit, onboard, train, and manage livestream hosts to ensure engaging, on-brand, and high-energy performances
• Monitor and moderate livestreams in real time to ensure smooth execution, brand safety, and compliance with TikTok Shop policies
• Analyze livestream performance metrics and deliver recap reports with actionable insights and optimization recommendations
• Serve as the primary point of contact for brand partners and collaborate closely with TikTok representatives on tools, trends, and best practices

Requirements

• 1+ year of hands-on experience managing or hosting TikTok Shop livestreams with proven performance results
• Strong understanding of TikTok Shop’s live features, content ecosystem, and e-commerce operations
• Energetic, confident communicator with the ability to motivate hosts and lead livestream execution end-to-end
• Professional-level fluency in spoken and written English, with strong presentation and client-facing communication skills
• Experience in Fashion or Beauty & Personal Care livestreaming (preferred)
• Data-driven mindset with the ability to analyze performance metrics and quickly adjust strategies
• Proactive, adaptable self-starter who thrives in fast-paced, rapidly evolving environments

Career Growth

• Exposure to global brands, direct collaboration with TikTok, and hands-on experience across social commerce strategy, content, and performance analytics
• Opportunities to grow into senior livestream, social commerce, or platform partnership leadership roles within Pattern

First 30, 60, 90 Days

• 30 Days: Fully onboarded to Pattern processes, TikTok Shop tools, and client expectations; shadow and support livestream executions while reviewing historical performance data
• 60 Days: Independently managing livestream operations and host coordination; delivering clear performance recaps with actionable insights
• 90 Days: Owning livestream strategy and execution for assigned brands; demonstrating measurable improvements in livestream KPIs and partner satisfaction

Company Culture

• Game Changers: Look at problems with an open mind, share new ideas, regularly reassess plans, attach realistic timelines, make innovative contributions, and improve processes.
• Data Fanatics: Recognize problems through data, draw unbiased conclusions, and implement solutions that lead to measurable improvements.
• Partner Obsessed: Clearly explain project statuses to partners, rely on constructive feedback, listen to partner expectations, deliver results exceeding them, prioritize partners’ needs, and create a personal experience for interactions with Pattern.
• Team of Doers: Uplift team members, recognize contributions, take initiative, contribute to improvements, and hold oneself accountable to both the team and partners.

About the Company

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. Pattern is a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match (100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred)

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.