TikTok Shop Creator LIVE Manager

About the role

Work closely with Social Commerce Managers and Creator Success Managers to understand Pattern brands, product assortments, and merchandising priorities. Identify and reach out to relevant TikTok Shop creators who are a strong fit for Pattern brands. Manage creator relationships end-to-end, from first outreach through ongoing collaboration. Track creator LIVE availability and schedules, and coordinate LIVE dates across creators and brands. Coordinate product selection and samples with creators, SCMs, and CSMs. Actively push Creator LIVE opportunities forward so sessions get scheduled and go live. Provide creators with LIVE strategy, including merchandising, promotional mechanics, and product sequencing, to improve performance and maximize GMV.

Responsibilities

• Partner with Social Commerce Managers and Creator Success Managers to align on brand priorities and product assortments
• Identify, vet, and outreach to TikTok Shop creators who match Pattern brands
• Manage creator relationships end-to-end: outreach, negotiation, onboarding, and ongoing collaboration
• Track creator LIVE availability and coordinate schedules across multiple creators and brands
• Coordinate product selection and sample shipments with creators, SCMs, and CSMs
• Drive Creator LIVE opportunities from concept to execution, ensuring sessions go live on time
• Develop and deliver LIVE strategy for creators: merchandising plans, promotional mechanics, product sequencing
• Use GMV and performance data to optimize sessions and maximize revenue

Requirements

• Experience in TikTok Shop, creator/influencer partnerships, affiliate or social commerce, or LIVE commerce
• Strong outreach and relationship-building skills; comfortable engaging creators professionally and persuasively
• Understanding of LIVE selling mechanics: merchandising, promotional tactics, product sequencing
• Excellent organization and follow-through to manage multiple creators, brands, schedules, and sample shipments simultaneously
• Analytical mindset; comfortable using GMV and performance data to guide recommendations
• Strong written and verbal communication skills; collaborative approach with SCMs, CSMs, and creators

Performance expectations

• Build and maintain a growing roster of creators who are a strong fit for Pattern brands
• Schedule Creator LIVE sessions consistently with products and samples prepared ahead of time
• Ensure creators feel supported and want to return for future LIVE sessions
• Deliver LIVE strategy recommendations that lead to stronger sessions and higher GMV
• Establish Creator LIVE as a reliable, repeatable GMV and revenue channel

Career growth

As the owner of Creator LIVE, you'll build deep expertise in TikTok Shop, creator partnerships, and LIVE commerce — a fast-growing channel — while growing your influence across Pattern's brands and teams.

First 90 days

• 30 days: Up to speed on Pattern's brands, assortments, and merchandising priorities; met with SCMs and CSMs; started identifying and reaching out to relevant creators
• 60 days: Actively managing creator relationships with LIVE schedules, product selections, and samples coordinated for multiple creators
• 90 days: Consistently delivering Creator LIVE sessions, providing creators with LIVE strategy, and showing measurable GMV growth from the channel

Team

You will work closely with Social Commerce Managers, Creator Success Managers, and the Livestream Manager, reporting to Casper Mao. The team is collaborative, fast-moving, and focused on growing Pattern's brands across channels.

Company culture

Pattern looks for individuals who embody four core values:

• Game Changers: Approach problems with an open mind, share new ideas, reassess plans with realistic timelines, make profitable and innovative contributions, and actively pursue improvements to processes and outcomes
• Data Fanatics: Recognize problems and understand them through data, draw unbiased conclusions that lead to actionable solutions, and continue tracking solution effects using data
• Partner Obsessed: Clearly communicate project status, rely on constructive feedback, actively listen to partner expectations, deliver results that exceed them, prioritize partner needs, and create personable experiences
• Team of Doers: Uplift team members and recognize contributions, take initiative to help in any circumstance, actively contribute to improvements, and hold yourself accountable to the team and partners

Hiring process

• Initial phone interview with Pattern's talent acquisition team
• Video interview with a hiring manager
• Onsite interview with a panel of department leaders
• Professional reference checks
• Executive review
• Offer

How to stand out

• Discuss professional accomplishments with specific data to quantify examples
• Provide insights on how you can add value and be the best addition to the team
• Focus on how you would be partner obsessed at Pattern
• Share experience on side projects related to data and analytics

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match: 100% of the first 3% in eligible compensation deferred and 50% of the next 2%