TikTok Shop - Category Strategy & Operations Manager, Electronics, Books, Hardlines & Virtual Goods

About the Role

With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand‑new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e‑commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities

• Deeply understand the global e‑commerce business and, through data analysis, market research and business insights, identify industry growth opportunities and key issues, and develop actionable industry operation strategies.
• Build and continuously optimize industry operating mechanisms, including target cascading, process management, strategy tracking, resource allocation and business reviews, to drive growth.
• Lead industry growth initiatives around merchants, assortment and content to improve GMV, supply quality and operational efficiency.
• Enable industry operation teams by improving capabilities in merchant growth, assortment operations and resource effectiveness, and improve overall business management and results.

Qualifications

Minimum Qualifications:

• 5+ years’ experience in global e‑commerce, business analysis or industry/segment operations.
• Strong business acumen and deep understanding of global e‑commerce; able to independently run business analysis, strategy design and growth opportunity assessment.
• Strong ownership and results‑oriented mindset; problem‑solver who can collaborate across teams to drive projects to execution and deliver impact.

Preferred Qualifications:

• Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
• Structured and original thinking, good data sense, analytical skills and judgment capability.
• Large internet platform or top consulting experience is a plus.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to reflect the many communities we reach.

Pay

The base salary range for this position in the selected city is $115,520 – $258,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total package; the role may be eligible for additional discretionary bonuses/incentives and restricted stock units. Benefits include day‑one medical, dental, and vision insurance; a 401(k) plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays, 10 paid sick days, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).