TikTok Content & Social Commerce Associate

Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. Our culture is built through everyday moments, how we behave, make decisions and show up for each other. With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet. Job Summary L'OCCITANE’s North America PR/Social Team is looking for a TikTok Content & Social Commerce Associate to support and scale the brand’s TikTok social channel presence. From managing the brand’s TikTok Shop to growing the organic channel, this role is design to help turn engaging content into measurable sales. The right candidate should have extensive knowledge of the social landscape (specifically TikTok), a passion for content strategy and creation, and the ability to execute and analyze the results of full-scale campaigns. This role will be responsible for the day-to-day management of TikTok Shop Seller + Affiliate Center, product management, and performance optimization. This role sits at the intersection of social media, e-commerce, creator marketing, and brand storytelling, making it a key driver for both community growth and revenue. Reporting into the NA Director of PR, Social & Influencer Marketing, the TikTok Content & Social Commerce Manager will be integral to position the brand to new customer bases, elevate the brand’s perception, and tell L’OCCITANE’s story through implementing organic social based campaigns and strategic tactics to grow TikTok Shop. This includes (but is not limited to) working cross functionally with marketing channels on campaigns; quantitative analysis of overall campaigns’ key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the channel teams with any other special quantitative and qualitative projects that may arise on the TikTok platform. This individual must know how to turn creator-led commerce into a scalable revenue stream. Job Responsibilities Organic TikTok Channel Management Own the strategy, planning, and day-to-day management of the brand's organic TikTok channelDevelop and maintain brand TikTok content calendarPartner with PR/Influencer + Marketing teams on key initiatives and focuses, seasonal campaigns and tap into cultural momentsManage content flow - schedule, publish / post cadence and optimize organic content based on performance insights and audience behaviorOperate scheduling & analytics tools (i.e. Tribe, Olapic)Innovate in the social space and grow brand presence on the TikTok platform; evolve strategy to market relevancy and TikTok trends, while maintaining brand voice Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagementFoster community engagement by responding to comments, interacting with creators, and encouraging user-generated contentMonitor channel performance and report on key metrics including views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok ShopContinuously test new content formats and creative concepts to drive audience growth and increase conversion from content to commerceAssist with UGC programmingIn collaboration with PR/Influencer team members, support UGC content creator strategiesManage library and execution of UGC content Collaborate with other 360 marketing channels including paid ads, web, wholesale, email, SMS for leveraging contentCollaborate with PR, influencer and digital media teams to amplify contentIdentify & implement opportunities around media efficiency, integrative media, and/or customer experience as part of ACQ roadmapDrive iterative testing & learning throughout the year to improve program Content & Photo Studio ManagementLead the creation of an in-house photo studio in our NYC office. Manage equipment list in partnership with Content team and own schedule for the studio.Lead social media content creation strategy Build a culture of fun content creation, encouraging employees and community members to leverage the studioAbility to edit and create strategic content for the channelEntrepreneurial mindset – strategize to grow the content studio by offering up for external use TikTok Shop Commerce Management In partnership with Director of PR/Social, support the day-to-day operations of the TikTok Shop storefrontCollaborate with marketing to optimize product pages, set-up product bundles and key campaignsSupport TikTok channel with internal taskforce team (IT, operations, marketing, customer care etc.) to monitor inventory levels, ensure products remain in stock, ensure product catalog accuracy and compliance with TikTok Shop policiesManage and grow TikTok Shop affiliate and creator programsIdentify, recruit, onboard, and manage TikTok Shop affiliate creator programsUtilize channel and affiliate dashboard to build relationships with TikTok Shop creators Set commission structures, affiliate and campaign incentivesMonitor affiliate performance and optimize commission structuresCoordinate product seeding and campaign execution of target/open collaborations within TikTok Shop affiliate dashboardDevelop strategies to increase GMV, conversion rate, average order value, and customer acquisitionAnalyze sales trends and identify opportunities to improve performanceCollaborate with paid media and influencer marketing to maximize TikTok Shop impactTroubleshoot operational issues and work with TikTok support as neededDevelop monthly, and quarterly reporting and presentationsReport on key growth including but not limited to, follower growth, engagements, TikTok Shop sales, affiliate results, etc.Report on competitive landscape Track & synthesize ongoing trends to ensure we are best in class (in the retail sphere, beauty sphere, among direct competitors, etc.)Track sales and traffic for campaigns Lead projects and scope launches of new social tools or opportunities Key Performance Indicators (KPIs) Brand Health Metrics, Sales, CPM, engagement, follower growth Requirements Education Bachelor’s degree completed Experience & Skills At least 3-5 years of work experience; with experience in a Social Marketing role, specifically touching TikTok / Shop as an organic and commerce channelPrior experience scaling TikTok Shop channels from early stages (in similar industries across the beauty lifestyle, or fashion space)Personal social media expertise a plusMust “live and love” TikTok as a channel – understand TikTok culture and ecommerce operationsStaying up to date on trends, best practices, and innovations is a mustExperience scaling a beauty brand on TikTok ShopExisting network of TikTok creators and affiliatesKnowledge of beauty trends and consumer purchasing behaviorQualitative and quantitative analytical skills mandatory, with an ability to forecast and report out number based KPIsMust be able to function in fast-paced environment and juggle multiple responsibilitieProficient in Microsoft Office (Excel, Word, PowerPoint), Social Media Scheduling Tools & Google AnalyticsMust have experience leveraging AI-powered tools Must have a strong foundation and skillset in video editing and content creationExcellent verbal, written and presentation skillsStrong organizational skills with the ability to define and meet project deadlinesStrong external partner / agency management skills requiredWilling to work in a business development role while driving day to day businessStrong project management skills What We Offer Generous employee discount to use on all your favorite L’Occitane en Provence product The compensation for this role is up to $70,000. Exact compensation will vary based on factors including but not limited to, experience, skills and geographical location. In addition to annual salary, the position is eligible for participation in a highly competitive bonus program. L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package. L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability. We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity. Employment may be subject to verification of references and background check investigation. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.