Thought Leadership Writer/Copywriter

About the role

Elevate the company’s intellectual footprint by educating the market on pressing industry issues, showcasing unique methodologies, and answering complex problems. Act as the bridge between internal subject matter experts (SMEs) and the outside world, writing, editing, and developing concepts for marketing materials that connect with key audiences through multiple channels. Ideate and develop written materials, including long and short-form editorial and promotional content, while collaborating daily with the Marketing Team and cross-functionally to craft engaging messaging and produce thought leadership content that sparks interest and creates impact.

This role requires proactive pitching of story angles and content ideas, not just execution against existing briefs.

Responsibilities

• Subject Matter Extraction: Conduct in-depth interviews with internal experts, distilling raw, highly technical ideas into clear, compelling, and accessible narratives.
• Content Ecosystem Consideration: Partner with Marketing and Communications teams to ensure pieces land effectively across various digital channels.
• Ghostwriting & Voice Matching: Write bylined articles, op-eds, white papers, and long-form LinkedIn posts on behalf of C-suite executives and senior leaders.
• Research & Data Synthesis: Analyze market trends, survey data, and industry signals to support arguments with credible evidence.
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
• Editorial Excellence: Maintain the highest standards of research, fact-checking, narrative structure, and tone. Produce error-free content that adheres to the company’s style guidelines.
• Craft copy for product marketing campaigns that create opportunities and impact revenue.
• Write and edit a variety of editorial, marketing, and promotional materials.
• Organize and manage a high volume of collateral under tight deadlines.
• Collaborate with cross-functional team members and leaders to develop a variety of content marketing materials.
• Other job duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Journalism, or related field.
• Minimum of 5 years of professional experience in content marketing or copywriting, preferably on the B2B side.
• Portfolio showcasing thought leadership writing samples.

What Success Looks Like

Success is measured by:

• Consistency of publishing cadence against an editorial calendar.
• Visibility of brand in top-tier trade or business media aligned to core markets.
• Overall enhancement of company reputation.
• SME participation rate.
• Key metric measurement on executive and brand thought leadership posts.

This role requires:

• Excellent writing and editing skills for both short- and long-form content.
• Expertise in developing customer-focused messaging that drives action.
• Proven experience working within an editorial process, ensuring content consistency and quality.
• A strong understanding of content marketing principles and SEO best practices.
• Ability to collaborate on strategic content plans and demonstrate successful outcomes from content initiatives.
• Strong project management skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Excellent collaboration skills to work effectively with cross-functional teams.
• Ability to provide clear, constructive feedback to peers and stakeholders.
• Strong adaptability and a willingness to learn new concepts and skills.
• Commitment to supporting team efforts and contributing to shared goals.

Skills

• Fosters psychological safety: Understands how strong relational skills build trust and empower teams.
• Journalistic Curiosity: Thinks critically to challenge the status quo, synthesizing information to present a provocative, fresh perspective.
• Adaptability: Easily and quickly pivots with new direction and/or expectations.
• Proactive Ownership: Manages workload independently, anticipates needs, and brings solutions without waiting to be directed.
• Accountability: Stands behind their work, acknowledges when something isn't landing, and iterates without ego.
• Cross-Functional Relationship Building: Knows how to earn trust across leaders and within departments.
• Strategic Thinking: Proven ability to define an argument, capturing and helping shape original industry perspectives.
• Interviewing Skills: Ability to ask incisive questions to quickly grasp unfamiliar sectors and surface distinctive insights from busy executives.
• Stakeholder Management: Comfort interacting with senior stakeholders, gracefully pushing back on ideas when needed, while maintaining trust.
• Long-form writing and editing experience, with an emphasis on B2B or professional services.
• Social Media Writing: Proven ability to translate long-form ideas into concise, high-impact social copy across platforms, with a strong grasp of LinkedIn best practices for B2B audiences.
• Editorial Planning: Experience managing and contributing to an editorial calendar, including pitching ideas, tracking deadlines, and maintaining a consistent publishing cadence across channels.

Pay

Target compensation range for this Exempt role is up to $74,000.

Benefits

• Paid Time Off.
• Major medical, dental, and vision insurance.
• Company-paid short-term and long-term disability.
• Paid parental leave.
• Various supplemental benefit plans.
• 12% Employee Stock Ownership Program (ESOP).

Schedule

Full-Time position.