Thought Leader Marketing Liaison

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day.

About the role

As our new Thought Leader Marketing Liaison, you will play a central role in driving engagement strategy with national thought leaders and enhance our key partnerships with strategic initiatives that deliver against our core business objectives for Galderma’s first-in-class specialty biologic product with multiple indications. The role partners closely with key stakeholders within the US and global cross-functional teams as well as external partners. You will provide subject-matter expert know-how when implementing Market Access & Pricing plans and programs to support integration of pricing and reimbursement, technology assessment, evidence-based review, and economic modelling.

This position is a vital and strategic role within our growing market access team, primarily focused on the preparation for the launch of Galderma’s first-in-class specialty biologic treatment for atopic dermatitis and prurigo nodularis. The role is field-based, requiring travel to customer accounts and Galderma HQ.

Responsibilities

• Identify, cultivate, and maintain professional relationships with Key Opinion Leaders (KOLs).
• Develop and execute HCP engagement strategies to support shifting sentiment and developing Advocates and Champions for the brand.
• Manage speaker bureau including supporting speaker training, compliance, and product theater speaker management.
• Plan and execute brand KOL activity and meetings at key conferences.
• Manage and/or advise on overall regional sponsorship budget, including recommendations, securement, and execution.
• Coordinate all necessary conference and speaker contracting and training requirements with agency vendors.
• Partner with the HCP Marketing team to develop advisory board strategy, content, advisory recommendations, and attend advisory boards as appropriate.
• Plan and execute KOL engagements and executive encounters during field engagements, local, regional, and national conferences.
• Compliantly collaborate and communicate with the field commercial team on identified KOLs to ensure strategic and tactical cohesiveness.
• Serve as the point of contact for KOLs to the organization and collaborate with field sales to advise on promotional program implementation with speakers where needed.
• Share KOL insights with marketing and senior leadership and provide feedback to commercial leadership on various topics (directed insights) as requested.
• Identify, develop, and measure KOL advocacy aligned to key brand messages.
• Develop a strong understanding of the market and disease state, and identify short and long-term opportunities to maximize brand and enterprise impact through professional engagements.
• Develop and execute differentiating strategic initiatives and educational plans to pull through educational programming within the region.
• Support engagement and sphere of influence mapping strategy.
• Develop and implement strategies and tactics to support formulary coverage and reimbursement (payment and patient access) for regional payers and assigned Medicaid States.
• Drive brand growth through strategies designed to maintain or improve brand formulary access.
• Build relationships with and implement market access strategy with key regional payers.
• Deliver value proposition and educate regional payer stakeholders on product and economic benefit, demonstrating deep, comprehensive understanding of the targeted disease states.
• Coordinate and communicate with other commercial functions (e.g., marketing, sales) to ensure all market access needs are met across the organization within the region.
• Develop and lead the implementation of account-specific business plans while collaborating closely with legal/compliance and other market access colleagues on contract negotiations.
• Serve as a strategic partner to other market access partners, sharing business insights on accounts and market trends.
• Inform and advise brand and sales leadership on key updates in the payer landscape.
• Proactively identify and resolve any potential issues and challenges in collaboration with cross-functional partners.
• Collaborate with cross-functional colleagues to pull through processes, policies, and protocols that have been established by payers.
• Assist in training field partners on payer knowledge and formulary/processes for reimbursement.
• Ensure all activities are consistent with all regulations, laws, and company’s compliance policies.
• Actively monitor payer, IDN, policy, competitor, market conditions, and contract performance via payer segmentation to inform critical decisions and shape future access strategies.
• Engage with key decision makers on clinical effectiveness, formulary, health and technology assessments, communicating the value of Galderma’s products through pharmacoeconomic models, outcomes tools, and measures beyond randomized controlled trials (e.g., productivity, medical costs).
• Collaborate with cross-functional teams to implement and pull through market access strategies, gathering key insights in the field to inform business planning.

Requirements

• 7+ years of experience in the pharmaceutical industry in one or more of the following: field sales leadership, Thought Leader Liaison (TLL), product marketing, or medical/clinical field-based experience in the same or related therapeutic area.
• Experience in dermatology/immunology biologic therapeutics.
• Launch experience preferred.
• Cross-functional experience required, proven track record of collaboration and coordination with key internal and external stakeholders (including external agency partners).
• Exceptional communication and presentation skills: ability to articulate a point of view succinctly and effectively.
• Comprehensive and proactive analytical/strategic thinking skills with a demonstrated ability to synthesize data into key actions/strategies and manage through from development to key performance metrics.
• Ability and confidence to work effectively and with a sense of urgency across a global matrix enterprise, and to influence without authority.
• Adaptability, resilience, and tenacity with the ability to quickly pivot.
• Proficient in English, MS Office (especially Word, Excel, and PowerPoint).
• Valid driver's license.
• Ability to travel more than 60%; could be less based on geography.
• Must work within label, and regulatory and legal compliance guidelines.

Qualifications

• Master’s, PharmD, MBA degree + 5 years – OR – Bachelor’s degree + 8 years of prior experience in the biotech/pharma/payer industry with a focus on payer account management and/or health systems.
• Prior experience working with payers, national and/or regional health plans, state and local governments, and/or PBMs.
• Demonstrated strategic influencing, communication, cross-functional, and conflict resolution skills.
• Demonstrated track record of account planning, business planning, unstructured problem solving, and contracting skills.
• Strong understanding of the US payer and channel landscape, as well as market access models (e.g., budget impact and cost-effectiveness models).
• Technical proficiency of U.S. drug reimbursement and access (e.g., coverage, coding, and payment) is required.
• Travel requirements: ability to travel up to 50% as required.

Skills

• Works effectively in a team-based organization, collaborates cross-functionally, and builds alignment around key objectives at all levels.
• Strategic planning, execution, and project-management along with excellent analytical and communication skills.
• Ability to partner closely with market access strategy, payer marketing, and other field and home office roles across the organization to drive preferred access and coverage at payer accounts.
• Executive presence and the ability to interact and negotiate with senior stakeholders at payer accounts.

Pay

The target base salary range for this role is $190,000-$230,000 per year. This range reflects the anticipated compensation for the role. Where pay falls within the range may vary based on many factors, including, but not limited to, job responsibilities, skills, experience, education, certifications, location, and applicable geographic pay zones, market conditions, internal equity, and business considerations. Compensation decisions are made based on an assessment of the candidate’s qualifications and the totality of relevant factors. In addition to base salary, this role is eligible to participate in an annual short-term incentive program, subject to plan terms and eligibility requirements.

Benefits

Galderma offers a competitive and comprehensive benefits program, including:

• Medical, dental, and vision coverage.
• 401(k) plan with employer match.
• Paid time off.
• Other benefits, subject to eligibility and applicable plan terms.