The Ride Platform - Senior Manager, Social Media & Influencer

About The Ride Platform

The Ride Platform, Inc. is the parent company of Outdoorsy, Ride, Wheelbase, and Roamly. We build end-to-end for the Operator Economy: the marketplaces to book (Outdoorsy, Ride), the enterprise SaaS to manage (Wheelbase), and the insurtech (Roamly) to protect the assets people turn into businesses. We enable millions of people to explore the world while helping independent operators build generational wealth. Our mission is to build the essential infrastructure for the mobility economy.

About The Role

The Senior Manager, Social Media & Influencer is the brand-facing voice of our marketplaces in culture — and, just as importantly, a builder who can make the work, not just manage it. You'll own two very different mandates at once: Outdoorsy — scale what exists. Own the integrated strategy and execution of Outdoorsy's established organic social channels and creator program. Grow engagement, reach, and downstream demand from a real baseline.
Ride — build from zero. Stand up Ride's social presence from almost-scratch. Build the channels, define the voice and content pillars against high-level strategy, produce the early content, and grow the first audience. These are distinct audiences (RV and outdoor travelers vs. auto renters and owners) with distinct competitive sets. You'll keep their voices separate and credible, not blended into one channel. Your job is to build a repeatable engine for content, community, and creator activation that scales across both brands — starting with your own ability to produce platform-native content that earns attention.

Core Focus Areas

• Owned Social Channels: Hands-On Content Production (core, not optional): Ideate, shoot, and edit platform-native short-form video and content yourself. On a lean team launching a new brand, the person who can make the thing moves fastest. You'll partner with the creative team where it adds scale, and direct contract video creators — but you set the bar by producing
• Channel Strategy & Execution: Lead day-to-day operations of organic channels (Instagram, TikTok, YouTube, Pinterest). For Outdoorsy, define platform-specific strategies that maximize reach, engagement, and demand. For Ride, stand up the channels themselves — handles (expanding or focusing as needed), pillars, early content, and an audience built from zero. Ensure all content is optimized for GEO/AEO discovery and stays ahead of emerging platform shifts
• Content Calendar & Production: Own end-to-end calendar development, scheduling, and publishing across all platforms and both brands. Lead development of platform-native content (text, image, short-form video, stories), producing scrappily and at speed when the moment calls for it
• Brand Voice: Steward Outdoorsy's established social voice for consistency. For Ride, define and codify the social voice from scratch in partnership with the brand team
• Trend & Competitive Intelligence: Monitor trends and run competitive analysis across relevant landscapes — outdoor/travel and car rental. Translate cultural moments into timely, on-brand activations
• Community Management: Day-to-day Engagement: Own the inbound queue across both brands — comments, DMs, mentions, tags — with a response standard that reflects each brand's voice and a clear escalation path for customer-service issues. Use AI-powered tooling to scale without losing voice
  Community as a Focus: Treat community as a depth and retention engine, not just moderation. Build the relationships that turn first-time followers into advocates, and grow awareness + engagement by actively engaging on and off-channels
  Sentiment & Health Monitoring: Track sentiment, conversation volume, and engagement health as ongoing KPIs. Surface emerging themes — good and bad — to brand, product, and CX leadership early
  Advocate & Host Relationships: In partnership with our Host/Operator-focused team members, build durable relationships with high-engagement members, power hosts, and brand advocates. Stand up lightweight programs that recognize and activate them, turning organic enthusiasm into earned reach
• Proactive Engagement: Identify cultural moments, competitor conversations, and creator content where Outdoorsy or Ride belongs, and engage in ways native to the platform
  Voice of Community: Partner with the community lead and customer service on social-first support, and feed community insights into product and brand as a regular input
• Creator & Influencer Program: Program Ownership: For Outdoorsy, absorb and evolve the existing creator program into a scalable function with clear tiers and repeatable workflows (sourcing, briefing, contracting, review, usage rights). For Ride, build the program from nothing
  Two Distinct Creator Universes: Build Outdoorsy's roster around creators whose audiences intersect the RV/outdoor traveler market and whose style fits the brand. Build Ride's roster in a different world entirely — auto, urban travel, road-trip, and car culture creators
  Compliance: Own FTC disclosure standards across all creator work (#ad, sponsorship terms, usage rights). Build it into briefs and contracts from day one
  Partnership Execution: Manage end-to-end partnerships from outreach through launch and post-campaign reporting. Negotiate scopes, deliverables, and usage rights at scale
• Analytics, Measurement & AI-Powered Workflow: Performance Reporting: Build and maintain reporting for organic social and creator partnerships across both brands. Own KPIs: reach, engagement, follower growth, earned media value, and downstream conversion. For Ride, establish the baseline; for Outdoorsy, beat it
  Insights to Action: Analyze performance to deliver optimization recommendations. Present findings to leadership on a regular cadence — and be able to explain what a viral post actually means for the business
  AI-First Operating Model: Build an AI-augmented workflow for content, scheduling, social listening, sentiment, and creator vetting. Continuously evolve the stack to increase throughput and free time for higher-value strategy and creative
  Social Listening: Use AI-powered listening to track sentiment, surface conversations, and identify cultural and competitive signals worth acting on
  Cross-Functional Leadership: Marketing Integration: Partner with paid media, PR/comms, brand, and product marketing on integrated campaigns across the customer journey
  Cross-Team Collaboration: Work with customer service and product to surface social-driven insights and support social-first customer experiences
• Contractor & Vendor Management: Manage external creators, social/video production partners, and specialty vendors (influencer platforms, social tools). Set clear scopes, KPIs, and expectations. Expect to lean on contract video talent to fill the production gap as both brands scale
  Stakeholder Communication: Drive alignment across workstreams. Translate social and creator impact into clear business outcomes for senior leadership
• Intern Management & Development: Recruit, onboard, and manage a Social Media Intern as a core member of the function. Give them meaningful ownership (content support, community moderation, trend research, reporting) with a clear path to grow into a full-time role as the function scales

Requirements

• 6-8+ years in social media and/or creator/influencer marketing, with meaningful time owning channels and programs end-to-end
• A maker first. You can ideate, shoot, and edit short-form video yourself, and you have the taste to tell stories that earn attention online. This is the core of the role
• Deep fluency in the creator economy: how to evaluate and tier creators, structure partnerships, negotiate scopes and usage rights, and build relationships that last
• Strong editorial and creative instincts — you care about the quality of the content, not just the dashboard behind it
• Equally comfortable with brand strategy and performance data; you can write a creative brief and present a channel report in the same meeting, and explain what social impact means to the business
• Hands-on and AI-fluent — you use AI tools daily to increase throughput, sharpen analysis, and fuel creative experimentation, and you bring proactive recommendations to the team
• Player-coach: comfortable setting strategy and rolling up your sleeves to ship the work on a lean team
• Clear, confident communicator with senior stakeholders
• Genuine affinity for the outdoor, RV, auto, or travel space is a strong plus

Benefits

• Competitive Compensation: Base salary range of $115,000 - $150,000
• DOE: Growth Opportunity: Join a company in its early stages and help build its success from the ground up
• Equity: Opportunity to earn equity compensation
• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO
• Vibrant Culture: Catered lunches, happy hours, and team-building events
• Work-Life Balance: We offer marketplace discounts and maintain a culture that supports work-life balance