The Ride Platform - Senior Brand & Marketing Designer

No AI screening will be used in the hiring process for this role. Every resume, cover letter, and portfolio will be reviewed. This role will not be filled internally.

About The Ride Platform

The Ride Platform, Inc. is the parent company of Outdoorsy, Ride, Wheelbase, and Roamly. We are named for the single transaction where an operator meets a renter. We build end-to-end for the Operator Economy: the marketplaces to book (Outdoorsy, Ride), the enterprise SaaS to manage (Wheelbase), and the insurtech (Roamly) to protect the assets people turn into businesses. We enable millions of people to explore the world while helping independent operators build generational wealth. Our mission is to build the essential infrastructure for the mobility economy.

About The Role

Outdoorsy started from the idea that people are happier spending more time outside, and with each other. Ride, our car rental marketplace, carries that same idea into other forms of mobility. Ride is brand new, and most of its awareness will be built through this role. You'll grow demand for Ride across Outdoorsy.com and help Roamly push its new brand campaign into organic channels. Priorities move with the business, so expect to work across Outdoorsy, Ride, and Roamly rather than staying on one brand.

Day-to-day, you’ll handle campaign creative, product marketing launches, lifecycle design, and short-form social: deciding what to make, who it’s for, which channel it runs on, and what the performance data says to do next. Ride’s identity is still taking shape, so there’s real brand design work here, but it’s in service of the marketing, not the other way around. We want a designer who thinks like a marketer: you start with the audience and the funnel, form a strategic point of view, and back it up with insights.

You’ll report to the VP of Design and work closely with Integrated Marketing and Product Design on a small team with real autonomy and a nimble process built on trust. We’re profitable and growing internationally, so the work you do here will continue to show up in new markets.

This is a full-time, in-office role in Austin, TX or San Francisco, CA.

Responsibilities

• Lead creative for the Ride launch: campaigns, paid and organic social, landing pages, motion
• Extend Roamly’s brand campaign into organic marketing channels
• Design full-funnel marketing across our marketplaces, from product launch assets to email, push, and in-app creative
• Make short-form video and motion for Instagram, TikTok, and YouTube
• Tailor creative to each brand’s audiences (guests, hosts) and use performance data to shape the next round
• Build and maintain a marketing design system in Figma/Claude Design that works across brands
• Build AI-assisted workflows (Figma Weave, Claude, generative pipelines) that speed up campaign variations and localization

Requirements

• 8+ years in marketing, communication, and product/brand design (hybrid skill set required)
• Uncompromising ambition to make anything you work on world-class, with the creative taste to inspire surprising solutions
• Experience in-house at a well-known consumer brand or at a top-tier brand/advertising agency, with campaign work you can show and discuss
• Marketing mindset and commercial curiosity: you think about audience insights and business priorities as much as aesthetics
• Hands-on from concept through final asset, taking pride in owning your craft
• Ability to build work around a creative strategy that creates emotional resonance with audiences
• Comfort working independently in a fast-moving environment with strong organizational and communication skills
• Confidence to ask tough questions, challenge the brief, and advocate for doing things differently
• Proficiency in Figma and a suite of design tools, including motion
• Experience using AI in design work (e.g., Figma Weave, Claude Design, generative pipelines)
• Strong typography, art direction, and motion design skills
• Live in Austin, TX, or San Francisco, CA, or be ready to relocate before your start date

Preferred Qualifications

• Experience in marketplaces (e.g., Airbnb, Etsy), travel, or mobility (e.g., Uber, Turo)
• Interest in two-sided marketplace dynamics (supply/demand, hosts/guests, trust)
• Experience launching a new tech-focused brand or product from zero
• Experience designing for international audiences or localization at scale

Benefits

• Competitive compensation: base salary range of $125,000 - $145,000 DOE
• Growth opportunity: join a company in its early stages and help build its success
• Equity: opportunity to earn equity compensation
• Comprehensive benefits: 100% company-paid medical premiums for employees, 401(k) match, and flexible PTO
• Vibrant culture: catered lunches, happy hours, and team-building events
• Work-life balance: marketplace discounts and a culture that values balance between work and adventure