The Ride Platform - AI-Powered Content Systems Specialist

About The Role

We are redefining how content gets created, scaled, and activated across marketing. This role owns content strategy end-to-end and plays a hands-on role in content creation, while also designing and operating content as a system.

The focus is on building structured, repeatable workflows that turn strategy into execution efficiently and predictably. In a highly technical buying environment, this role is responsible for producing content directly, guiding content strategy across campaigns, and ensuring content moves through a well-managed content pipeline from conception to activation.

Jasper is core to how we work. This role makes it the foundation of our content systems and workflows.

Key Responsibilities & Deliverables

• Serve as the content strategy lead for campaigns, shaping narratives, formats, and assets required to support technical buyers
• Produce content directly where appropriate, using AI to accelerate creation and iteration
• Project manage content initiatives across Product Marketing, Demand Generation, Creative, PR, Events, and agency partners to keep the content pipeline moving
• Translate campaign objectives into structured content plans, timelines, and execution paths
• Reduce friction and rework between ideation, creation, design, and activation
• Shift the organization from ad hoc content execution to a systems-based content pipeline
• Train marketers on how to use Jasper effectively, including prompting, iteration, scaling, and quality control
• Build playbooks and best practices that make systemized AI usage accessible and repeatable
• Act as an internal expert and coach on AI-powered content systems
• Partner with Marketing Operations to define content system outputs, success metrics, and dashboards
• Leverage PathFactory concepts such as binge rate, engagement score, and content sequencing to improve performance across the content pipeline
• Use performance insights to refine templates, workflows, and content systems over time

Who You Are (Candidate Profile)

• Strong background in B2B content strategy and content creation
• Demonstrated ability to think about and design content as a system
• Hands-on experience using AI tools for content creation and scale, with Jasper strongly preferred
• Strong project management skills with the ability to keep complex content initiatives moving through a defined content pipeline
• Systems thinker who designs workflows, not just assets
• Comfortable enabling others through training, templates, and documentation
• Trusted partner to Product Marketing, Demand Generation, Creative teams, PR, Events, and external agencies

Nice-to-Haves

• Experience with GEO (Generative Engine Optimization) or modern AI-driven discoverability practices
• Prior experience leading designers or managing creative partners

Benefits

• Competitive Compensation: Base salary range of $110,000 - $160,000
• Growth Opportunity: Join a company in its early stages and help build its success from the ground up
• Equity: Opportunity to earn equity compensation
• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO
• Vibrant Culture: Catered lunches, happy hours, and team-building events
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure
• AI Fluency - AI is important to us. We're excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.